Anteseden kesetiaan terhadap merek pada coffee shop di Jakarta

DETAIL KOLEKSI

Anteseden kesetiaan terhadap merek pada coffee shop di Jakarta

Oleh : Dani Ghoza

Info Katalog

Nomor Panggil : 022002001192

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Harsini Soetomo

Subyek : Customer satisfaction - Marketing;Marketing - Management

Kata Kunci : e-brand experience, customer satisfaction, in-store experience and brand loyalty.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2023_TA_SMJ_022002001192_Halaman-Judul.pdf	11
2.	2023_TA_SMJ_022002001192_Lembar-Pengesahan.pdf
3.	2023_TA_SMJ_022002001192_Bab-1-Pendahuluan.pdf	7
4.	2023_TA_SMJ_022002001192_Bab-2-Tinjauan-Pustaka.pdf	11
5.	2023_TA_SMJ_022002001192_Bab-3-Metode-Penelitian.pdf	10
6.	2023_TA_SMJ_022002001192_Bab-4-Analisis-dan-Pembahasan.pdf
7.	2023_TA_SMJ_022002001192_Bab-5-Kesimpulan.pdf
8.	2023_TA_SMJ_022002001192_Daftar-Pustaka.pdf
9.	2023_TA_SMJ_022002001192_Lampiran.pdf	15

Abstrak
Abstract

T Tujuan dari penelitian ini adalah untuk menganalisis pengaruhE-Brand Experience,In-Store Experience,Kepuasan KonsumenTerhadap Kepuasan terhadap MerekPada Coffee shopdi Jakarta. Pengumpulan data dilaksanakan dengan menyebarkan kuisioner dalam bentuk google form.Populasi pada penelitian ini adalah seluruh konsumen yang melakukan pembelian minuman kopi di Coffee Shop yang ada di DKI Jakarta baik secara online dan datang langsung ke store. Jumlah sampel yang digunakan dalam penelitian ini berjumlah 200 dan penarikannya menggunakan teknik Non-Probability Sampling khususnya purposive sampling. Metode analisis data dalam penelitian ini dengan menggunakan Structural Equation Model (SEM) dengan menggunakan aplikasi software Analysis of Moment Structures (AMOS) 25.Hasil penelitian ini mendapati temuan bahwa E-Brand Experience, In-Store Experiencedan Kepuasan Konsumenmemiliki pengaruh terhadap Kesetiaan Terhadap Merek.

T The purpose of this study was to analyze of E-Brand Experience,In-Store Experience, Customer Satisfaction on Brand Loyalty. This study uses survey research. Data collection was carried out by distributing questionnaires in the form of a Google form. The unit of analysis in this study is the individual and uses cross-sectional data. The population in this study are all consumers who purchase coffee drinks at coffee shops in DKI Jakarta, both online and coming directly to the store. The number of samples used in this study amounted to 200 and was drawn using the Non-Probability Sampling technique, especially purposive sampling. The data analysis method in this study uses the Structural Equation Model (SEM) using the Analysis of Moment Structures (AMOS) 25 software application.The results of this study found that E-Brand Experience, In-Store Experience and Consumer Satisfaction have an influence on Brand Loyalty