DETAIL KOLEKSI

Anteseden customer satisfaction pada perusahaan Ecommerce di Indonesia


Oleh : Dhika Imam Wiguna

Info Katalog

Nomor Panggil : 022161143

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2020

Pembimbing 1 : Gunawati

Subyek : Customer relations - Marketing

Kata Kunci : security, customer satisfaction, information availability, shipping, quality, pricing, time.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2020_TA_SMJ_022161143_Halaman-Judul.pdf 751.84
2. 2020_TA_SMJ_022161143_Lembar-Pengesahan.pdf 1146.83
3. 2020_TA_SMJ_022161143_Bab-1_Pendahuluan.pdf 711.75
4. 2020_TA_SMJ_022161143_Bab-2_-Landasan-Teori.pdf 830.98
5. 2020_TA_SMJ_022161143_Bab-3_Metodelogi-Penelitian.pdf 987.37
6. 2020_TA_SMJ_022161143_Bab-4_Analisis-dan-Pembahasan.pdf 838.64
7. 2020_TA_SMJ_022161143_Bab-5_Kesimpulan.pdf 531.51
8. 2020_TA_SMJ_022161143_Daftar-Pustaka.pdf 614.58
9. 2020_TA_SMJ_022161143_Lampiran.pdf 2454.46

T Tujuan dari penelitian ini adalah pengaruh Security terhadap CustomerSatisfaction, Information Availability terhadap Customer Satisfaction, Shippingterhadap Customer Satisfaction, Quality terhadap Customer Satisfaction, Pricingterhadap Customer Satisfaction, Time terhadap Customer Satisfaction. Datakuesioner yang telah melalui proses uji instrument diproses dengan menggunakanalat analisis Structural Equation Model (SEM) yang dijalankan dengan softwareAmos 6.0.Hasil Penelitian ini menunjukkan, terdapat pengaruh Security terhadapCustomer Satisfaction., Information Availability terhadap Customer Satisfaction,Shipping terhadap Customer Satisfaction, Quality terhadap Customer Satisfaction,Price terhadap Customer Satisfaction, Time terhadap Customer Satisfaction.

T The purpose of this research is the effect of Security on CustomerSatisfaction, Information Availability on Customer Satisfaction, Shipping onCustomer Satisfaction, Quality on Customer Satisfaction, Pricing on CustomerSatisfaction, Time on Customer Satisfaction. Questionnaire data that has gonethrough the instrument test process is processed using the Structural Equation Model(SEM) analysis tool which is run with Amos 6.0 software.The results of this study indicate, there is an effect of Security on CustomerSatisfaction., Information Availability on Customer Satisfaction, Shipping onCustomer Satisfaction, Quality on Customer Satisfaction, Price on CustomerSatisfaction, Time on Customer Satisfaction

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