The effect of religiousity, personal norm, halal knowledge and halal certification on halal purchase behaviour with attitude as a mediating variable
Info Katalog
File Repositori
Nomor Panggil : 022002108018
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Fatik Rahayu
Subyek : Marketing - Management;Halal food industry
Kata Kunci : religiousity, personal norms, halal knowledge, halal certification, halal purchase behaviour.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022002108018_Halaman-Judul.pdf | 12 | |
| 2. | 2023_TA_SMJ_022002108018-_Lembar-Pengesahan.pdf | ||
| 3. | 2023_TA_SMJ_022002108018_Bab-1_Pendahuluan.pdf | ||
| 4. | 2023_TA_SMJ_022002108018_Bab-2_Tinjauan-Pustaka.pdf | 14 |
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| 5. | 2023_TA_SMJ_022002108018_Bab-3_Metode-Penelitian.pdf |
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| 6. | 2023_TA_SMJ_022002108018_Bab-4_Hasil-dan-Pembahasan.pdf |
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| 7. | 2023_TA_SMJ_022002108018_Bab-5_Simpulan-dan-Saran.pdf |
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| 8. | 2023_TA_SMJ_022002108018_Daftar-Pustaka.pdf | ||
| 9. | 2023_TA_SMJ_022002108018_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menganalisis pengaruh Religiousity, Personal Norm, Halal Knowledge dan Halal Certification terhadap Halal Purchase Behaviour dengan Attitude sebagai Variabel Mediasi. Metode teknik pengumpulan data menggunakan non probability sampling dengan metode purposive sampling. Data dikumpulkan secara langsung kepada sampel yang sudah disesuaikan kriterianya dan disebar melalui kuesioner kepada 260 responden dengan menggunakan skala likert 1-5 skala 1 menunjukan sangat tidak setuju sedangkan 5 menunjukan sangat setuju. Pernyataan dalam penelitian ini terdiri dari 26 pernyataan yang diperoleh dari enam variabel yaitu variabel Religiousity, Personal Norm, Halal Knowledge, Halal Cerification, Halal Purchase Behaviour dan Attitude. Kuesioner disebarkan melalui google form kepada responden muslim yang pernah membeli atau menggunakan produk kosmetik halal. Metode analisis yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM). Hasil dari penelitian ini menunjukkan bahwa secara langsung Religiousity, Halal Knowledge, Halal Certification dan Attitude memiliki pengaruh positif terhadap Halal Purchase Behaviour. Hasil lainnya menunjukkan bahwa secara tidak langsung Religiousity, Personal Norm, Halal Knowledge, dan Halal Certification memiliki pengaruh positif terhadap Halal Purchase Behaviour yang di mediasi dengan Attitude
T This study aims to analyze the effect of Religiousity, Personal Norms, Halal Knowledge and Halal Certification on Halal Purchase Behaviour with Attitude as a Mediating Variable. The data collection technique method uses non-probability sampling with the purposive sampling method. Data were collected directly into a sample that had been adjusted to the criteria and distributed through questionnaires to 260 respondents using a Likert scale of 1-5 where 1 indicated strongly disagree while 5 indicated strongly agree. The statements in this study consisted of 26 statements obtained from six variables, namely Religiousity, Personal Norms, Halal Knowledge, Halal Certification, Halal Purchase Behaviour and Attitudes. Questionnaires were distributed through Google Forms to Muslim respondents who had bought or used halal cosmetic products. The analytical method used in this study is the Structural Equation Model (SEM). The results in this study indicate that directly Religiousity, Halal Knowledge, Halal Certification have a positive influence on Halal Purchase Behaviour. Other results, that indirectly variable Religiousity, Personal Norms, Halal Knowledge, and Halal Certification have a positive influence on Halal Purchase Behaviour on mediating Attitude.
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