DETAIL KOLEKSI

Anteseden purchase intention pakaian hasil daur ulang


Oleh : Bella Tiara Salsabila

Info Katalog

Nomor Panggil : 022001801011

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Ayu Eka Sari

Subyek : Market surveys;Marketing - Management

Kata Kunci : environmental concern, personal norms, willingness to pay premium, perceived value.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2022_TA_SMJ_022001801011_Halaman-Judul.pdf 256.24
2. 2022_TA_SMJ_022001801011_Lembar-Pengesahan.pdf 380.13
3. 2022_TA_SMJ_022001801011_Bab-1-Pendahuluan.pdf 207.25
4. 2022_TA_SMJ_022001801011_Bab-2-Tinjauan-Pustaka.pdf 228.24
5. 2022_TA_SMJ_022001801011_Bab-3-Metode-Penelitian.pdf 386.5
6. 2022_TA_SMJ_022001801011_Bab-4-Analisis-dan-Pembahasan.pdf 227.3
7. 2022_TA_SMJ_022001801011_Bab-5-Kesimpulan.pdf 112.94
8. 2022_TA_SMJ_022001801011_Daftar-Pustaka.pdf 272.68
9. 2022_TA_SMJ_022001801011_Lampiran.pdf 792.46

T Tujuan dari penelitian ini adalah untuk menguji pengaruh Environmental Concern, Personal Norms, Willingness to Pay Premium, Perceived Value terhadap Purchase Intention recycled clothing. Data diperoleh dengan menyebarkan kuesioner secara online kepada konsumen yang mengetahui informasi pakaian daur ulang. Jumlah sampel sebanyak 200 responden dan teknik pengambilan sampel yang digunakan adalah purposive sampling. Alat analisis yang digunakan adalah Structural Equation Model (SEM). Hasil penelitian menunjukkan bahwa terdapat pengaruh positif Personal Norms dan Perceived Value terhadap Purchase Intention recycled clothing. Tidak terdapat pengaruh positif Environmental Concern dan Willingness to Pay Premium terhadap Purchase Intention recycled clothing.

T This study aims to determine and analyze the impact of Environmental Concern, Personal Norms, Willingness to Pay Premium, Perceived Value on Purchase Intention recycled clothing. The data was obtained by spreading questionnaires online to consumers who knew the informations of recycled clothing. The number of sample as many as 200 respondents and the sampling techniques used is purposive sampling. The analysis tool used is structural equation model (SEM). The research results showed there is a positive Personal Norms and Perceived Value on Purchase Intention recycled clothing.. There is no positive influence of Environmental Concern, Willingness to Pay Premium on Purchase Intention recycled clothing.

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