DETAIL KOLEKSI

Faktor-faktor yang mempengaruhi green buying behavior


Oleh : Ryandi Gustya Hermawan

Info Katalog

Nomor Panggil : 022152014

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2021

Pembimbing 1 : Moch Sabur

Subyek : Marketing - Environmental aspects

Kata Kunci : environmental concern, personal norms, perceived value, willingness to pay premium, green purchase i


File Repositori
No. Nama File Ukuran (KB) Status
1. 2021_TA_SMJ_022152014_Halaman-Judul.pdf 765.6
2. 2021_TA_SMJ_022152014_Lembar-Pengesahan.pdf 755.25
3. 2021_TA_SMJ_022152014_Bab-1-Pendahuluan.pdf 502.8
4. 2021_TA_SMJ_022152014_Bab-2-Tinjauan-Pustaka.pdf 702.62
5. 2021_TA_SMJ_022152014_Bab-3-Metodologi-Penelitian.pdf 943.05
6. 2021_TA_SMJ_022152014_Bab-4-Analisi-dan-Pembahasan.pdf 864.97
7. 2021_TA_SMJ_022152014_Bab-5-Kesimpulan.pdf 467.51
8. 2021_TA_SMJ_022152014_Daftar-Pustaka.pdf 789.62
9. 2021_TA_SMJ_022152014_Lampiran.pdf 1774.31

P Penelitian ini bertujuan untuk mencari tahu, menguji, dan menganalisis faktor-faktoryang mempengaruhi green buying behavior. Sampel yang digunakan dalampenelitian ini berjumlah 230 responden dan dikumpulkan dengan metode nonprobabilitysampling dengan teknik purposive sampling. Pengujian dilakukan denganmetode structural equation model (SEM). Hasil dari penelitian ini adalah (1)environmental concern berpengaruh terhadap green purchase intention, (2) personalnorms berpengaruh terhadap green purchase intention, (3) perceived valueberpengaruh terhadap green purchase intention, (4) willingness to pay premiumberpengaruh terhadap green purchase intention, dan (5) green purchase intentionberpengaruh terhadap green buying behavior.

T The objectives of this study are to find out, examine, and analyze factors affectinggreen buying behavior. The samples being used in this study are 230 respondents.The data collection method being used by this study is non-probability samping withpurposive sampling tecnique. The testing is conducted by structural equation model(SEM) method. The findings of this study are: (1) environmental concern has aneffect on green purchase intention, (2) personal norms has an effect on greenpurchase intention, (3) perceived value has an effect on green purchase intention, (4)willingness to pay premium has an effect on green purchase intention, and (5) greenpurchase intention has an effect on green buying behavior.

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