Norm activation theory dan theory of planned behavior dalam memprediksi intention to use reusable bag
Info Katalog
File Repositori
Nomor Panggil : 022001802040
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Ayu Eka Sari
Subyek : Customer satisfaction - Marketing;Consumer behavior
Kata Kunci : attitude, subjective norms, perceived behavior control, personal norm, awareness of conseuences, asc
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2022_TA_SMJ_022001802040_Halaman-judul.pdf | ||
| 2. | 2022_TA_SMJ_022001802040_Lembar-pengesahan.pdf | ||
| 3. | 2022_TA_SMJ_022001802040_Bab-1-Pendahuluan.pdf | ||
| 4. | 2022_TA_SMJ_022001802040_Bab-2-Tinjauan-pustaka.pdf |
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| 5. | 2022_TA_SMJ_022001802040_Bab-3-Metodologi-penelitian.pdf | 15 |
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| 6. | 2022_TA_SMJ_022001802040_Bab-4-Analisis-dan-pembahasan.pdf |
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| 7. | 2022_TA_SMJ_022001802040_Bab-5-Kesimpulan.pdf |
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| 8. | 2022_TA_SMJ_022001802040_Daftar-Pustaka.pdf | ||
| 9. | 2022_TA_SMJ_022001802040_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menguji dan menganalisis Norm Activation Theory dan Theory of Planned Behavior dalam memprediksi intention penggunaan reusable bag. Sampel yang digunakan dalam penelitian ini sebanyak 220 responden dengan menggunakan metode penarikan sampel purposive sampling. Sampel yang digunakan dalam penelitian ini, yaitu konsumen yang mengetahui produk reusable bag.Penelitian ini menggunakan metode kuantitatif. Data penelitian diperoleh melalui koesioner online (Google Form) yang dibagikan di media sosial Instagram dan Whatsapps. Metode yang digunakan adalah non probability sampling dengan tehnik purposive sampling dan data yang diperoleh dianalisis dengan model persamaan structural (SEM). Hasil dari penelitian ini diperoleh bahwa (1) Terdapat pengaruh positif attitudeterhadap intention to use reusable bag.(2)Tidak terdapat pengaruh positif subjective norms terhadap intention to use reusable. (3)Terdapat pengaruh positif perceived behavioral control terhadap intention to use reusable bag. (4) Tidak terdapat pengaruh positif personal norm terhadap intention to use reusable bag. (5) Terdapat pengaruh positif awareness of consequences terhadap attitude. (6) Terdapat pengaruh positifawareness of consequencesterhadap subjective norms. (7)Terdapat pengaruh positifawareness of consequencesterhadap personal norm. (8) Terdapat pengaruh positifascription of responsibility terhadap personal norm
T This purpose of this study is ti test and analyze the Norm Activation Theory and Theory of Planned Behavior in predicting the intention to use reusable bags. The sample used in this study is 220 respondents using purposive sampling method. The sample used in this study, namely consumers who know reusable bag products. This study uses quantitative methods. The research data was obtained through an online questionnaire (Google Form) which was distributed on social media Instagram and Whatsapps. The method used is non-probability sampling with purposive sampling technique and the data obtained were analyzed by structural equation model (SEM). The results of this study showed that (1) There was a positive effect of attitude on the intention to use reusable bags. (2) There is no positive influence of subjective norms on the intention to use reusable. (3) There is a positive effect of perceived behavioral control on the intention to use reusable bags. (4) There is no positive influence of personal norm on the intention to use reusable bags. (5) There is a positive effect of awareness of consequences on attitude. (6) There is a positive influence of awareness of consequences on subjective norms. (7) There is a positive effect of awareness of consequences on personal norms. (8) There is a positive effect of ascription of responsibility on personal norm
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Info Koleksi Skripsi
Universitas
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