Dampak kecerdasan buatan (artificial intelligence) pada niat pembelian dalam e - commerce
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Rayi Retno Dwi Asih
Kata Kunci : Subjective Norms; Faith; Consciousness; Artificial Intelligence Enabled to Ease of Use; Purchase Int
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022002001020_Halaman-Judul.pdf | ||
| 2. | 2024_SK_SMJ_022002001020_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002001020_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2024_SK_SMJ_022002001020_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2024_SK_SMJ_022002001020_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2024_SK_SMJ_022002001020_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_SK_SMJ_022002001020_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2024_SK_SMJ_022002001020_Bab-1.pdf | 8 | |
| 9. | 2024_SK_SMJ_022002001020_Bab-2.pdf |
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| 10. | 2024_SK_SMJ_022002001020_Bab-3.pdf |
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| 11. | 2024_SK_SMJ_022002001020_Bab-4.pdf |
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| 12. | 2024_SK_SMJ_022002001020_Bab-5.pdf | ||
| 13. | 2024_SK_SMJ_022002001020_Daftar-Pustaka.pdf | ||
| 14. | 2024_SK_SMJ_022002001020_Lampiran.pdf |
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T Tujuan dari penelitian ini adalah untuk menguji dan menganalisis pengaruh Subjective Norms, Faith, Consciousness terhadap Artificial Intelligence Enabled to Ease of Use dan menganalisis pengaruh Artificial Intelligence Enabled to Ease of Use terhadap Purchase Intention. Kriteria responden pada penelitian ini merupakan pengguna Kecerdasan Buatan/Artificial Intelligence. Metode pengumpulan data yang digunakan non-probability sampling dengan teknik purposive sampling dengan menggunakan kuesioner yang diisi oleh 160 responden. Metode analisis data yang digunakan adalah metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah: (1) Subjective Norms berpengaruh positif terhadap Artificial Intelligence Enabled to Ease of Use, (2) Faith berpengaruh positif terhadap Artificial Intelligence Enabled to Ease of Use, (3) Consciousness berpengaruh positif terhadap Artificial Intelligence Enabled to Ease of Use, (4) Artificial Intelligence Enabled to Ease of Use berpengaruh positif terhadap Purchase Intention.
T The purpose of this research is to examine and analyze the influence of Subjective Norms, Faith, Consciousness on Artificial Intelligence Enabled to Ease of Use and analyze the influence of Artificial Intelligence Enabled to Ease of Use on Purchase Intentions. Respondent criteria in this study are users of Artificial Intelligence. Data collection method used non-probability sampling and the technic used purposive sampling through questionnaires that filled in by 160 respondents. The data analysis method used is the Structural Equation Model (SEM) method. The results of this research are: (1) Subjective Norms have a positive effect on Artificial Intelligence Enabled to Ease of Use, (2) Faith has a positive effect on Artificial Intelligence Enabled to Ease of Use, (3) Consciousness has a positive effect on Artificial Intelligence Enabled to Ease of Use Use, (4) Artificial Intelligence Enabled to Ease of Use has a positive effect on Purchase Intention.
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