Konsekuensi green attributes transparency
Info Katalog
File Repositori
Nomor Panggil : 022001901086
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Ayu Ekasari
Subyek : Brand image;Marketing - Management
Kata Kunci : green attributes transparency, green brand image, green customer citizenship behavior, green trust.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_TA_SMJ_022001901086_Halaman-Judul.pdf | 11 | |
| 2. | 2024_TA_SMJ_022001901086_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2024_TA_SMJ_022001901086_Bab-1-Pendahuluan.pdf | 8 | |
| 4. | 2024_TA_SMJ_022001901086_Bab-2-Landasan-Teori.pdf | 10 |
|
| 5. | 2024_TA_SMJ_022001901086_Bab-3-Metode-Penelitian.pdf | 17 |
|
| 6. | 2024_TA_SMJ_022001901086_Bab-4-Pembahasan-Hasil-Penelitian.pdf | 11 |
|
| 7. | 2024_TA_SMJ_022001901086_Bab-5-Simpulan.pdf | 3 | |
| 8. | 2024_TA_SMJ_022001901086_Daftar-Pustaka.pdf | 3 | |
| 9. | 2024_TA_SMJ_022001901086_Lampiran.pdf | 25 |
|
T ujuan penelitian ini adalah untuk menganalisis pengaruh Green AttributesTransparency, Green Brand Image, dan Green Trust terhadap Green CustomerCitizenship Behavior. Data diperoleh dengan menyebarkan kuesioner secara onlinekepada konsumen yang menggunakan pakaian fast fashion merek Uniqlo dan/atauZara. Sampel yang digunakan pada penelitian ini sebanyak 200 responden. Metodeanalisis data yang digunakan pada penelitian ini untuk menganalisis pengaruh antarvariabel-variabel yang dimiliki menggunakan metode Structural Equation Model(SEM) dengan bantuan software AMOS 24.Hasil penelitian ini menyimpulkan Green Attributes Transparency berpengaruh positifterhadap Green Brand Image, Green Attributes Transparency tidak berpengaruhpositif terhadap Green Trust, Green Brand Image berpengaruh positif terhadap GreenTrust, Green Brand Image berpengaruh positif terhadap Green Customer CitizenshipBehavior, dan Green Trust berpengaruh positif terhadap Green Customer CitizenshipBehavior.
T he purpose of this study was to analyze the effect of Green Attributes Transparency,Green Brand Image, and Green trust on Green Customer Citizenship Behavior. Datawas obtained by distributing inline questionaires to consumers who wear fast fashionclothing from the Uniqlo and/or Zara brands. The samples used in theis study toanalyze the influence between variables using the Structural Equation Model (SEM)method with the help of AMOS 24 software.the result of this study conclude that Green Attributes Transparency has a positiveeffect on Green Brand Image, Green Attributes Transparency has no positive effect onGreen Trust, Green Brand image has positive effect on Green Trust, Green BrandImage has positive effect on Green Customer Citizenship Behavior, and Green Trusthas positive effect on Green Customer Citizenship Behavior.
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