Pengaruh green brand image, attitude, trust, dan love terhadap loyalty pada merek kecantikan ramah lingkungan
Info Katalog
File Repositori
Nomor Panggil : 022002001227
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Sri Vandayuli Riorini
Subyek : Brand image;Marketing - Management
Kata Kunci : green brand image, green brand attitude, green brand trust, green brand love, green brand loyalty.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_TA_SMJ_022002001227_Halaman-Judul.pdf | 13 | |
| 2. | 2024_TA_SMJ_022002001227_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2024_TA_SMJ_022002001227_Bab-1-Pendahuluan.pdf | 9 | |
| 4. | 2024_TA_SMJ_022002001227_Bab-2-Tinjauan-Pustaka.pdf | 11 |
|
| 5. | 2024_TA_SMJ_022002001227_Bab-3-Metodologi-Penelitian.pdf | 18 |
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| 6. | 2024_TA_SMJ_022002001227_Bab-4-Analisis-dan-Pembahasan.pdf | 14 |
|
| 7. | 2024_TA_SMJ_022002001227_Bab-5-Kesimpulan.pdf | 4 | |
| 8. | 2024_TA_SMJ_022002001227_Daftar-Pustaka.pdf | 5 | |
| 9. | 2024_TA_SMJ_022002001227_Lampiran.pdf | 20 |
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P enelitian ini bertujuan untuk menguji pengaruh Green Brand Image, Green Brand Attitude, Green Brand Trust, Green Brand Love, dan Green Brand Loyalty pada merek kecantikan ramah lingkungan. Sampel yang digunakan dalam penelitian ini berjumlah 210 responden. Teknik pengambilan sampel yang digunakan pada penelitian ini adalah non-probability sampling dengan teknik purposive sampling. Metode pengumpulan data ialah survei dengan menyebarkan kuesioner secara online melalui Google Form. Pengujian dilakukan dengan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah Green Brand Image berpengaruh positif terhadap Green Brand Attitude, Green Brand Image berpengaruh positif terhadap Green Brand Trust, Green Brand Attitude tidak berpengaruh positif terhadap Green Brand love, Green Brand Trust tidak berpengaruh positif terhadap Green Brand Love, Green Brand Image tidak berpengaruh positif terhadap Green Brand Love, Green Brand Love berpengaruh positif terhadap Green Brand Loyalty.
T his research aims to examine the influence of Green Brand Image, Green Brand Attitude, Green Brand Trust, Green Brand Love, and Green Brand Loyalty on beauty green brands. The sample for this study consisted of 210 respondents. The sampling technique employed was non-probability sampling using purposive sampling. Data were collected through an online survey distributed via Google Form. The testing was conducted using Structural Equation Model (SEM). The findings of this research indicate that Green Brand Image has a positive influence on Green Brand Attitude, Green Brand Image has a positive influence on Green Brand Trust, Green Brand Attitude does not have a positive influence on Green Brand Love, Green Brand Trust does not have a positive influence on Green Brand Love, Green Brand Image does not have a positive influence on Green Brand Love, and Green Brand Love has a positive influence on Green Brand Loyalty.
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FEB - Usakti
Pengaruh green brand image, green brand attitude, green brand trust terhadap green bran love
FEB - Usakti
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