Pengaruh green brand image, green brand attitude, green brand trust terhadap green bran love
Info Katalog
File Repositori
Nomor Panggil : 022001902008
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Arwini Sumardi
Subyek : Marketing management;Brand--Environmental economics
Kata Kunci : green brand image, green brand attitude¸ green brand trust, green brand love
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001902008_Halaman-Judul.pdf | 10 | |
| 2. | 2023_TA_SMJ_022001902008_Lembar-Pengesahan.pdf | 7 | |
| 3. | 2023_TA_SMJ_022001902008_Bab-1-Pendahuluan.pdf | 10 | |
| 4. | 2023_TA_SMJ_022001902008_Bab-2-Tinjauan-Pustaka.pdf | 17 |
|
| 5. | 2023_TA_SMJ_022001902008_Bab-3-Metode-Penelitian.pdf | 19 |
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| 6. | 2023_TA_SMJ_022001902008_Bab-4-Analisa-dan-Pembahasan.pdf | 14 |
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| 7. | 2023_TA_SMJ_022001902008_Bab-5-Kesimpulan.pdf | 3 |
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| 8. | 2023_TA_SMJ_022001902008_Daftar-Pustaka.pdf | 4 | |
| 9. | 2023_TA_SMJ_022001902008_Lampiran.pdf | 23 |
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T ujuan dari penelitian ini adalah untuk menguji dan menganalisis pengaruh Green Brand Image, Attitude, Trust, terhadap Green Brand Love.Kriteria responden pada penelitian ini merupakan pengguna Robries.Metode pengumpulan data yang digunakan adalah Non-Probability Sampling dengan Teknik Purposive Sampling dengan menggunakan kuesioner yang telah diisi oleh 193 responden.Metode analisis data yang digunakan adalah metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah: 1) Terdapat pengaruh positif dan signifikan Green Brand Image terhadap Green Brand Attitude¸ 2) Terdapat pengaruh positif dan signifikan Green Brand Image terhadap Green Brand Trust, 3) Terdapat pengaruh positif dan signifikan Green Brand Attitude terhadap Green Brand Love, 4) Terdapat pengaruh positif dan signifikan Green Brand Trust terhadap Green Brand Love, 5) Terdapat pengaruh positif dan signifikan Green Brand Image terhadap Green Brand Love.
T he purpose of this research is to examine and analyze the effect of Green Brand Image, Attitude, Trust on Green Brand Love. Respondent criteria in this study were Robries users. The data collection method used was non-probability sampling with a purposive sampling technique by using a questionnaire filled out by 193 respondents. The data analysis method used is the Structural Equation Model (SEM) method. The results of this study are: (1) there is a positive and significant effect of Green Brand Image on Green Brand Attitude¸ (2) there is a positive and significant effect of Green Brand Image on Green Brand Trust, (3) there is a positive and significant effect of Green Brand Attitude on Green Brand Love, (4) there is a positive and significant effect of Green Brand Trust on Green Brand Love, (5) there is a positive and significant effect of Green Brand Image on Green Brand Love.
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