Anteseden dan konsekuensi dari green satisfaction dan green trust pada green hotels
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Asep Hermawan
Subyek : Customer satisfaction - Marketing;Marketing - Management
Kata Kunci : green practices, green image, green satisfaction, green trust, green customer loyalty.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_TA_SMJ_022002001078_Halaman-Judul.pdf | 12 | |
| 2. | 2024_TA_SMJ_022002001078_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2024_TA_SMJ_022002001078_Bab-1-Pendahuluan.pdf | 10 | |
| 4. | 2024_TA_SMJ_022002001078_Bab-2-Tinjauan-Pustaka.pdf | 14 |
|
| 5. | 2024_TA_SMJ_022002001078_Bab-3-Metodologi-Penelitian.pdf | 14 |
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| 6. | 2024_TA_SMJ_022002001078_Bab-4-Analisis-dan-Pembahasan.pdf | 13 |
|
| 7. | 2024_TA_SMJ_022002001078_Bab-5-Kesimpulan.pdf | 5 | |
| 8. | 2024_TA_SMJ_022002001078_Daftar-Pustaka.pdf | 5 | |
| 9. | 2024_TA_SMJ_022002001078_Lampiran.pdf | 24 |
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p enelitian ini bertujuan untuk menguji pengaruh green practices, green image, green satisfaction, green trust, green customer loyalty dan positive word of mouth pada green hotels. Metode pengambilan sampel yang digunakan dalam penelitian ini yakni metode non-probability sampling. Teknik pengambilan sampel adalah purposive sampling dan diperoleh 268 responden yang menggunakan green hotels. Metode pengumpulan data yang digunakan adalah metode survei dengan menyebarkan kuesioner kepada responden melalui Google Form. Hasil penelitian memperlihatkan bahwa green satisfaction dan green trust dapat meningkatkan green customer loyalty sehingga dapat mempengaruhi Positive word of mouth.Penelitian ini mengeksplorasi peran manajer pemasaran dalam meningkatkan green image hotel dan dampaknya terhadap green satisfaction, green customer loyalty, dan positive word of mouth. Penelitian ini menekankan penerapan green practices, pada green hotels sudah baik di laksanakan seperti green hotels sudah mendaur ulang sampah mereka dan mendukung upaya perlindungan lingkungan. Keputusan yang dapat di ambil dari green hotelsyaitu melakukan promosi pentingnya menggunakan hotel ramah lingkungan, hotel harus meningkatkan aksi ramah lingkungan untuk berupaya dalam perlindungan lingkungan.
T his research aims to examine the influence of green practices, green image, green satisfaction, green trust, green customer loyalty, and positive word of mouth in green hotels. The sampling method used in this study is a non-probability sampling method. The sampling technique is purposive sampling, resulting in 268 respondents who have used green hotels. The data collection method employed is a survey method by distributing questionnaires to respondents through Google Form.The research findings indicate that green satisfaction and green trust can enhance green customer loyalty, consequently influencing positive word of mouth. This study explores the role of marketing managers in enhancing the green image of hotels and its impact on green satisfaction, green customer loyalty, and positive word of mouth. The research underscores the implementation of green practices, highlighting that green hotels have already implemented commendable practices such as waste recycling and supporting environmental protection efforts.The decisions derived from green hotels include the importance of promoting eco-friendly accommodations and the necessity for hotels to enhance their environmental-friendly initiatives to contribute to environmental conservation
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