Pengaruh penggunaan teknologi media sosial, lingkungan pergaulan, tingkat pengembalian dan diseminasi pasar modal terhadap minat generasi z berinvestasi pada crypto currency
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File Repositori
Nomor Panggil : 023001901049
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Hermi
Subyek : Investment - Indonesia;Saving and investment
Kata Kunci : use of social media technology, social environment, rate of return, capital market dissemination.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SAK_023001901049_Halaman-Judul.pdf | 11 | |
| 2. | 2023_TA_SAK_023001901049_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2023_TA_SAK_023001901049_Bab-1-Pendahuluan.pdf | 9 | |
| 4. | 2023_TA_SAK_023001901049_Bab-2-Tinjauan-Pustaka.pdf | 20 |
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| 5. | 2023_TA_SAK_023001901049_Bab-3-Metode-Penelitian.pdf | 12 |
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| 6. | 2023_TA_SAK_023001901049_Bab-4-Analisis-dan-Pembahasan.pdf | 19 |
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| 7. | 2023_TA_SAK_023001901049_Bab-5-Kesimpulan.pdf | 4 |
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| 8. | 2023_TA_SAK_023001901049_Daftar-Pustaka.pdf | 3 | |
| 9. | 2023_TA_SAK_023001901049_Lampiran.pdf | 32 |
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P enelitian ini bertujuan untuk menganalisis pengaruh teknologi media sosial,lingkungan pergaulan, tingkat pengembalian, dan diseminasi pasar modal terhadapminat berinvestasi. Penelitian ini menggunakan metode kuantitatif, yangmemungkinkan penggunaan bukti numerik dalam deskripsi dan analisis datapenelitian, memungkinkan deskripsi yang lebih menyeluruh sesuai dengan fakta yangditetapkan sebelumnya.Penggunaan teknologi media sosial berpengaruh positif terhadap minat berinvestasigenerasi z. Sedangkan Lingkungan pergaulan tidak berpengaruh terhadap minatberinvestasi generasi z. Selain itu tingkat pengembalian berpengaruh positif terhadapminat berinvestasi generasi z. Serta Diseminasi pasar modal berpengaruh positifterhadap minat berinvestasi generasi z.
T his study aims to analyze the influence of social media technology, social environment, rateof return, and capital market dissemination on investment interest. This study uses aquantitative method, which allows the use of numerical evidence in the description andanalysis of research data, allowing a more thorough description following previous facts.The results of the study show that the use of social media technology has a positive effect onthe interest in investing in Generation Z. While the use of he social environment has no effecton the interest in investing in Generation Z. In addition, the rate of return positive affects theinterest in investing in Generation Z. As well as capital market dissemination influences theintention to invest in Generation Z..
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