Anteseden dari user satisfaction pada mobile shopping
Info Katalog
File Repositori
Subyek : Marketing -- Management
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Kurniawati
Kata Kunci : price, attitude towards mobile shopping, shopping security, post- sale service, intention to Shop Us
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TS_MMJ_122012101033_Halaman-Judul.pdf | 13 | |
| 2. | 2023_TS_MMJ_122012101033_Lembar-Pengesahan.pdf | 4 | |
| 3. | 2023_TS_MMJ_122012101033_Bab-1-Pendahuluan.pdf | 10 | |
| 4. | 2023_TS_MMJ_122012101033_Bab-2-Landasan-Teori.pdf | 11 |
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| 5. | 2023_TS_MMJ_122012101033_Bab-3-Metodologi-Penelitian.pdf | 19 |
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| 6. | 2023_TS_MMJ_122012101033_Bab-4-Analisis-dan-Pembahasan.pdf | 14 |
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| 7. | 2023_TS_MMJ_122012101033_Bab-5-Kesimpulan.pdf | 5 | |
| 8. | 2023_TS_MMJ_122012101033_Daftar-Pustaka.pdf | 7 | |
| 9. | 2023_TS_MMJ_122012101033_Lampiran.pdf | 26 |
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T Tujuan dari penelitian ini adalah untuk menganalisis pengаruh positif Price,Shopping Security, Post-Sаle Service, positif Ðttitude Towаrds Mobile Shopping,Intention to Shop Using а Mobile Ðpp, Perceived Usefulness terhаdаp ÐttitudeTowаrds Mobile Shopping untuk Online Shopping, Perceived Usefulness terhаdаpIntention to Use Mobile Ðpp untuk Online Shopping, Intention to Shop Using аMobile Ðpp Terhаdаp User Sаtisfаction of Mobile Shopping. Metode аnаlisis dаtаpаdа observаsi ini iаlаh menggunаkаn stаtistik deskriptif, berdаsаrkаn jаwаbаnresponden untuk mengаnаlisis mаsing - mаsing vаriаbel, yаitu Price, ShoppingSecurity, Post-Sаle Service, Ðttitude Towаrds Mobile Shopping, PerceivedUsefulness Shopping Ðpp, Intention to Shop Using а Mobile Ðpp dаn UserSаtisfаction of Mobile Shopping dengаn menghitung nilаi meаn аtаu rаtа - rаtаresponden. Ðdаpun softwаre yаng аkаn digunаkаn аdаlаh SPSS.Hasil Penelitian disimpulkan bahwa variable Post Sale Service berpengaruhpositif terhadap Attitude Towards Mobile Shopping, sehingga pada post salesservice menjadi aspek yang sangat penting. Perceived Usefulness Shopping Appberpengaruh positif terhadap Intention to Shop Using Mobile App. Dalam hal iniPerceived Usefulness Shopping App memiliki efek positif pada niat perilakukonsumen dalam menggunakan mobile shopping, sehingga menarik perhatiankonsumen untuk berbelanja dengan menggunakan mobile shopping. Intention toShop Using Mobile App berpengaruh positif terhadap User Satisfaction of MobileShopping, sehingga penggunaan sistem dan kepuasan pengguna menghasilkanmanfaat bersih bagi pengguna. Dalam hal ini variable Price tidak berpengaruhpositif terhadap Attitude towards Mobile Shopping, sehingga hal ini tidakmemungkinkan pengusaha retail online untuk menerapkan strategi penetapanharga yang efektif yang dapat meningkatkan pendapatan. Shopping Security tidakberpengaruh positif terhadap Attitude Towards Mobile Shopping, sehinggakeamanan belanja tidak berpengaruh dalam bermobile shopping. PerceivedUsefulness Shopping App tidak berpengaruh positif terhadap Attitude TowardsMobile Shopping, manfaat yang dirasakan memiliki efek positif pada niat perilakukonsumen dalam menggunakan mobile shopping, sehingga dalam hal iniperceived usefulness shopping app tidak memiliki manfaat yang dirasakan padaniat perilaku konsumen untuk menggunakan mobile shopping.
T The purpose of this research is to analyze the positive influence of Price,Shopping Security, Post-Sale Service, positive Attitude Towards Mobile Shopping,Intention to Shop Using a Mobile App, Perceived Usefulness on Attitude TowardsMobile Shopping for Online Shopping, Perceived Usefulness on Intention to UseMobile App for Online Shopping, Intention to Shop Using a Mobile App AgainstUser Satisfaction of Mobile Shopping. The data analysis method for thisobservation is to use descriptive statistics, based on respondents' answers toanalyze each variable, namely Price, Shopping Security, Post-Sale Service,Attitude Towards Mobile Shopping, Perceived Usefulness Shopping App,Intention to Shop Using a Mobile App and User Satisfaction of Mobile Shoppingby calculating the mean or average value of the respondents. The software thatwill be used is SPSS.The research results concluded that the Post Sale Service variable has a positiveeffect on Attitude Towards Mobile Shopping, so that the post sales servicebecomes a very important aspect. Perceived Usefulness Shopping App has apositive effect on Intention to Shop Using the Mobile App. In this case thePerceived Usefulness Shopping App has a positive effect on consumer behavioralintentions in using mobile shopping, thereby attracting consumers' attention toshopping using mobile shopping. Intention to Shop Using the Mobile App has apositive effect on User Satisfaction of Mobile Shopping, so that system use anduser satisfaction generate net benefits for users. In this case the variable Pricedoes not have a positive effect on Attitude towards Mobile Shopping, so this doesnot allow online retailers to implement an effective pricing strategy that canincrease revenue. Shopping Security has no positive effect on Attitude TowardsMobile Shopping, so shopping security has no effect on online shopping.Perceived Usefulness Shopping App does not have a positive effect on AttitudeTowards Mobile Shopping.
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