Pengaruh push dan pull factors terhadap satisfaction dan behavioral intention mengunjungi destinasi wisata

DETAIL KOLEKSI

Pengaruh push dan pull factors terhadap satisfaction dan behavioral intention mengunjungi destinasi wisata

Oleh : Moh Irvan Fadli Saputra ii

Info Katalog

Nomor Panggil : 022001701094

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2021

Pembimbing 1 : Ayu Ekasari

Subyek : Market surveys

Kata Kunci : push factors, pull factors, satisfaction, dan behavioral intention.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.	Link
1.	2021_TA_SMJ_022001701094_Halaman-Judul.pdf
2.	2021_TA_SMJ_022001701094_Lembar-Pengesahan.pdf
3.	2021_TA_SMJ_022001701094_Bab-1-Pendahuluan.pdf
4.	2021_TA_SMJ_022001701094_Bab-2-Tinauan-Pustaka.pdf
5.	2021_TA_SMJ_022001701094_Bab-3-Metoe-Penelitian.pdf
6.	2021_TA_SMJ_022001701094_Bab-4-Anaisis-dan-Pembahasan.pdf
7.	2021_TA_SMJ_022001701094_Bab-5-Kesimpulan.pdf
8.	2021_TA_SMJ_022001701094_Daftar-Pustaka.pdf
9.	2021_TA_SMJ_022001701094_Lampiran.pdf

Abstrak
Abstract

P Penelitian ini bertujuan untuk mencari tahu, menguji dan menganalisis pengaruh Pengaruh Push dan Pull factors terhadap Satisfaction dan Behavioral intention Mengunjungi Destinasi Wisata. Sampel yang digunakan sebanyak 299 responden. Teknik pengambilan sampel yang digunakan yaitu purposive sampling dan metode analisa yang digunakan yaitu SEM. Variabel independen dalam penelitian ini adalah push factors, pull factors, satisfaction, untuk variabel dependen adalah Behavioral intention. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif push factors terhadap pull factors, tidak terdapat pengaruh positif push factors terhadap satisfaction. terdapat pengaruh positif pull factors terhadap satisfaction, terdapat pengaruh positif satisfaction terhadap behavioral intention.

T This study aims to find out, examine and analyze the influence of Push and Pull factors on Satisfaction and Behavioral intention to Visit Tourist Destinations. The sample used was 299 respondents. The sampling technique used is purposive sampling and the analytical method used is SEM. The independent variables in this study are push factors, pull factors, satisfaction, for the dependent variable is behavioral intention. The results showed that there was a positive influence of push factors on pull factors, there was no positive effect of push factors on satisfaction. there is a positive influence of pull factors on satisfaction, there is a positive influence of satisfaction on behavioral intention.