DETAIL KOLEKSI

Anteseden dan konsekuensi customer engagement


Oleh : Vika Nahda Faladika

Info Katalog

Nomor Panggil : 022001816503

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2021

Pembimbing 1 : Fatik Rahayu

Subyek : Marketing - Management;Consumer satisfaction

Kata Kunci : reviews and ratings,gs blogs, banner advertisements, and brand communication, customer engagement, c

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2021_TA_SMJ_022001816503_Halaman-Judul.pdf
2. 2021_TA_SMJ_022001816503_Lembar-Pengesahan.pdf
3. 2021_TA_SMJ_022001816503_Bab-1-Pendahuluan.pdf
4. 2021_TA_SMJ_022001816503_Bab-2-Tinjauan-Pustaka.pdf
5. 2021_TA_SMJ_022001816503_Bab-3-Metode-Penelitian.pdf
6. 2021_TA_SMJ_022001816503_Bab-4--Analisis-dan-Pembahasan.pdf
7. 2021_TA_SMJ_022001816503_Bab-5-Kesimpulan.pdf
8. 2021_TA_SMJ_022001816503_Daftar-Pustaka.pdf
9. 2021_TA_SMJ_022001816503_Lampiran.pdf

P Penelitian ini dilakukan untuk mengetahui pengaruh media sosial (review dan ratings, blog, banner advertisement, dan brand communication) terhadap customer satisfaction yang dimediasi oleh customer engagement. Data yang diperoleh dari hasil kuesioner yang disebarkan kepada 261 responden. Prosedur pengambilan sampel yang digunakan yaitu nonprobability sample dengan purposive sampling. Pengujian data dilakukan dengan mengunakan analisis Structural Equation Model (SEM). Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif customer engagement terhadap customer satisfaction.

T This study was conducted to determine the effect of social media (reviews and ratings, blogs, banner advertisements, and brand communication) on customer satisfaction mediated by customer engagement. Data obtained from the results of a questionnaire distributed to 261 respondents. The sampling procedure used was nonprobability sample with purposive sampling. Data testing was performed using the Structural Equation Model (SEM) analysis. The results of this study indicate that there is a positive influence on customer engagement on customer satisfaction.

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