Anteseden dan konsekuensi dari brand engagement in self-concept
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022151175
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Willy Arafah
Subyek : Brand engagement in self-concept;Marketing management
Kata Kunci : brand engagement in self-concept , brand love, brand advocacy
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2019_TA_MJ_022151175_Halaman-Judul.pdf | ||
| 2. | 2019_TA_MJ_022151175_Bab-1.pdf | 8 | |
| 3. | 2019_TA_MJ_022151175_Bab-2.pdf |
|
|
| 4. | 2019_TA_MJ_022151175_Bab-3.pdf |
|
|
| 5. | 2019_TA_MJ_022151175_Bab-4.pdf |
|
|
| 6. | 2019_TA_MJ_022151175_Bab-5.pdf |
|
|
| 7. | 2019_TA_MJ_022151175_Daftar-Pustaka.pdf | 5 | |
| 8. | 2019_TA_MJ_022151175_Lampiran.pdf |
|
P Penelitian ini menguji variabel anteseden dan konsekuensi dari brand engagement in self-concept (BESC). Brand engagement in self-concept (BESC) sebagai variabel mediasi, brand love sebagai variabel independen, dan brand advocacy sebagai variabel dependen. Sampel yang digunakan adalah kelompok millennials yang memiliki kriteria umur 19 – 28 tahun merupakan pelajar, sarjana, dan pasca sarjana. Pengumpulan datanya dilakukan dengan cara menyebarkan kusioner kepada 230 responden. Metode yang digunakan adalah non-probability sampling dengan menggunakan alat structural equation model (SEM) yang dijalankan oleh program AMOS 6.0. Hasil penelitian ini menunjukkan bahwa brand engagement in self-concept (BESC) mampu dijadikan variabel mediasi serta semua hipotesis didukung dan signifikan.
T This study examines the antecedent and consequences of brand engagement in self-concept (BESC). Brand engagement in self-concept (BESC) as a mediating variable, brand love as an independent variable, and brand advocacy as the dependent variable. The sample used in this research is a group of millennials who have the criteria of age 19-28 years that are students, scholars, and post-graduates. Data collection is done by distributing questionnaires to 230 respondents. The method used is a non-probability sampling using the structural equation model (SEM) software run by the AMOS 6.0 program. The results of this study indicate that brand management in self-concept (BESC) can be used as a mediating variable and all hypotheses are supported and significant.
Pengaruh brand experience terhadap brand loyalty: peran mediasi brand love dan moderasi brand trust
FEB - Usakti
Meningkatkan brand equity menggunakan brand love,brand loyalty, brand trust, dan brand affection.
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand love pada transportasi online
FEB - Usakti
Pengaruh brand satisfaction, emotional brand attachment, dan brand love terhadap brand loyalty
FEB - Usakti
Pengaruh brand satisfaction, emotional brand attachment, brand love, terhadap brand loyatty
FEB - Usakti
Dampak social media marketing (smm) activities terhadap brand equity melalui peran mediasi brand love dan brand trust
FEB - Usakti
Peran emotional brand attachment dalam memediasi pengaruhi brand experience terhadap brand loyalty
FEB - Usakti
Pengaruh brand image, brand love dan brand commitment terhadap positive wom pada online shopping
FEB - Usakti
Factors affecting green brand love that impact on green brand loyalty of tumbler Users in Indonesia
FEB - Usakti
Pengaruh green brand image, green brand attitude, green brand trust terhadap green bran love
FEB - Usakti
Pengaruh brand satisfaction terhadap brand loyalty, dimediasi oleh emotional band attachment dan brand love
FEB - Usakti
The impact of brand love on brand loyalty: the moderating role of self-esteem, and Social influences
FEB - Usakti
Pengaruh brand experience terhadap brand love dan satisfaction pada sneakers lokal di indonesia
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7356)
- FK (2156)
- FKG (3524)
- FTSP (1167)
- FTI (3195)
- FTKE (2524)
- FALTL (2097)
- FSRD (756)