Pengaruh colour context congruence dan online shopping experience pada website e-commerce terhadap online trust dan buying intention
Info Katalog
File Repositori
Nomor Panggil : 022001801244
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2022
Pembimbing 1 : Willy Arafah
Subyek : Commerce - Marketing;Teleshopping
Kata Kunci : colour context congruence, online shopping experience, online trust, buying intention.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2022_TA_SMJ_022001801244_Halaman-Judul.pdf | 11 | |
| 2. | 2022_TA_SMJ_022001801244_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2022_TA_SMJ_022001801244_Bab-1-Pendahuluan.pdf | 8 | |
| 4. | 2022_TA_SMJ_022001801244_Bab-2-Tinjauan-Pustaka.pdf | 13 |
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| 5. | 2022_TA_SMJ_022001801244_Bab-3-Metodologi-Penelitian.pdf | 21 |
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| 6. | 2022_TA_SMJ_022001801244_Bab-4-Analisis-dan-Pembahasan.pdf | 13 |
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| 7. | 2022_TA_SMJ_022001801244_Bab-5-Kesimpulan.pdf | 5 |
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| 8. | 2022_TA_SMJ_022001801244_Daftar-Pustaka.pdf | 8 | |
| 9. | 2022_TA_SMJ_022001801244_Lampiran.pdf | 18 |
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P enelitian ini bertujuan untuk menganalisis pengaruh Colour Context Congruence dan Online Shopping Experience Website E-commerce terhadap Online Trust dan Buying Intention. Data diperoleh dengan menyebarkan kuesioner secara online kepada konsumen yang menggunakan dan sering mengunjungi website e-commerce untuk berbelanja dalam kurun waktu 6 bulan terakhir. Jumlah sampel sebanyak 215 responden dan Teknik pengambilan sampel yang digunakan adalah purposive sampling. Metode analisis data yang digunakan pada penelitian ini untuk menganalisa pengaruh antar variabel-variabel yang dimiliki menggunakan metode Structural Equation Model (SEM) dengan software Amos 23. Hasil penelitian menyimpulkan bahwa terdapat pengaruh Colour Context Congruence terhadap Online Trust. Terdapat pengaruh Online Shopping Experience terhadap Online Trust. Terdapat pengaruh Online Trust terhadap Buying Intention.
T his study aims to analyze the effect of Colour Context Congruence and Online Shopping Experience E-commerce Website on Online Trust and Buying Intention. Data were obtained by distributing online questionnaires to consumers who used and frequently visited e-commerce websites to shop within the last 6 months. The number of samples is 215 respondents and the sampling technique used is purposive sampling. The data analysis method used in this study was to analyze the effect between the variables possessed using the Structural Equation Model (SEM) method with Amos 23 software. The results of the study concluded that there was an effect of Context Context of Colour on Online Trust. There is an influence Online Shopping Experience on Online Trust. There is an influence of Online Trust on Buying Intention.
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