Anteseden green purchase intention pada produk bodycare ramah lingkungan.
Info Katalog
File Repositori
Subyek : Consumers - Attitudes
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Yolanda Masnita Siagian
Kata Kunci : Consumer Attitude, Subjective Norms, Perceived Behavioural Control, Social Media Usage, Social Media
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_TS_MMJ_122012211005_Halaman-Judul.pdf | ||
| 2. | 2024_TS_MMJ_122012211005_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_TS_MMJ_122012211005_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2024_TS_MMJ_122012211005_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2024_TS_MMJ_122012211005_Lembar-Pengesahan.pdf | 1 | |
| 6. | 2024_TS_MMJ_122012211005_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_TS_MMJ_122012211005_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2024_TS_MMJ_122012211005_Bab-1.pdf | ||
| 9. | 2024_TS_MMJ_122012211005_Bab-2.pdf |
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| 10. | 2024_TS_MMJ_122012211005_Bab-3.pdf |
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| 11. | 2024_TS_MMJ_122012211005_Bab-4.pdf | 10 |
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| 12. | 2024_TS_MMJ_122012211005_Bab-5.pdf | 9 | |
| 13. | 2024_TS_MMJ_122012211005_Daftar-Pustaka.pdf | ||
| 14. | 2024_TS_MMJ_122012211005_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menganalisis pengaruh consumer attitude, subjective norms, perceived behavioural control, social media usage, social media marketing, digital marketing interactions, dan perceived benefit terhadap green purchase intention. Penelitian ini dilakukan pada individu yang pernah berbelanja produk bodycare yang ramah lingkungan di Indonesia minimal satu kali pemakaian dalam satu tahun. Data penelitian diperoleh melalui kuesioner online (google form). Teknik penarikan sampel yang digunakan dalam penelitian ini yaitu purposive sampling. Alat analisis data yang digunakan adalah Structural Equation Model (SEM). Hasil penelitian ini menyimpulkan bahwa variabel consumer attitude, subjective norms, perceived behavioural control, social media usage, social media marketing, digital marketing interactions, dan perceived benefit berpengaruh positif terhadap green purchase intention.
T This research aims to analyze the influence of consumer attitudes, subjective norms, perceived behavioral control, social media usage, social media marketing, digital marketing interactions, and perceived benefits on green purchase intention. This research was conducted on individuals who had shopped for environmentally friendly bodycare products in Indonesia at least once a year. Research data was obtained through an online questionnaire (google form). The sampling technique used in this research is purposive sampling. The data analysis tool used is the Structural Equation Model (SEM). The results of this research conclude that the variables consumer attitude, subjective norms, perceived behavioral control, social media usage, social media marketing, digital marketing interactions, and perceived benefits have a positive effect on green purchase intention.
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