DETAIL KOLEKSI

Analisis perusahaan lush terhadap keunggulan kompetitif dan dampak sosial terhadap prospek masa depannya

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Oleh : Nandyafiki Varmentiera

Info Katalog

Nomor Panggil : 022151036

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2020

Pembimbing 1 : Andreas Wahyu Gunawan

Subyek : Corporations - Management;Performance evaluation

Kata Kunci : porter generic strategy, market segmentation strategy

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2020_TA_SMJ_022151036_Halaman-Judul.pdf
2. 2020_TA_SMJ_022151036_Lembar-Pengesahan.pdf
3. 2020_TA_SMJ_022151036_Bab-1-Pendahuluan.pdf
4. 2020_TA_SMJ_022151036_Bab-2-Tinjauan-Pustaka.pdf
5. 2020_TA_SMJ_022151036_Bab-3-Metodologi-Penelitian.pdf
6. 2020_TA_SMJ_022151036_Bab-4-Analisis-dan-Pembahasan.pdf
7. 2020_TA_SMJ_022151036_Bab-5-Kesimpulan.pdf
8. 2020_TA_SMJ_022151036_Daftar-Pustaka.pdf
9. 2020_TA_SMJ_022151036_Lampiran.pdf

T Tujuan utama dari penulisan ini bertujuan untuk mengevaluasi dan menganalisa kompetitif perusahaan Lush dan bagaimana perusahaan mengunakan keunggulan perusahaan untuk bersaing didalam insutri kosmetik. Selain itu, akan dibahas lebih lanjut mengenai tanggung jawab terhadap sosial.Dalam pembahasan ini, telah tersedia table dan teori untuk mendukung penulisan ini. Tabel mengenai profil kompetitor dari perusahaan lush sudah tersedia dan memberikan wawasan kepada pembaca tentang posisi perusahaan Lush di dalam industry tersebut. Strategi generic dari Porter

T The main goal of this project is to evaluate and research LUSH's competitive position and how the company uses its competitive advantages to compete over its cosmetic competitors. In addition, LUSH's social responsibility will also be discussed.In addition, there are tables and theory to support the project. A competitive group profile table, which includes the competitors of Lush company, provided readers with insight into Lush's position in the industry. Also, Porter’s generic strategy and SWOT analyses are used to define the differentiation of Lush company from the rivalry and more The advantages of this study can be used as company knowledge and as a reference point for the future project and analysis. Nevertheless, Lush is recognised as being one of the trailblazers of the cosmetics company. Therefore, this project also proposes a number of recommendations that address the company's problems. The future project should be improved and the market enlarged.It is hoped that this project could improve the overall performance of Lush enterprises.

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