Economy benefit on perceived benefit (fintech mobile)
P Penelitian ini bertujuan untuk menguji pengaruh economic benefit, seamless transaction, convenience on perceived benefit pada fintech mobile. Metode pengumpulan data penelitian ini menggunakan kuesioner dengan Teknik purpose sampling kepada 130 responden yang menggunakan aplikasi ovo. Alat analisis yang digunakan adalah Structual Equation Modeling (SEM) melalui program AMOS dan SPSS. Hasil penelitian ini menunjukan bahwa economic benefit berpengaruh positif terhadap perceived benefit, seamless transaction berpengaruh positif terhadap perceived benefit, convenience berpengaruh positif terhadap perceived benefit.
T This study aims to examine the effect of economic benefits, seamless transactions, convenience on perceived benefits in mobile fintech. This research data collection method uses a questionnaire with purpose sampling technique for 130 respondents who use ovo application. The analytical tool used is the Structual Equation Modeling (SEM) through the AMOS and SPSS programs. The results of this study indicate that economic benefits have a positive effect on perceived benefits, seamless transactions have a positive effect on perceived benefits, convenience has a positive effect on perceived benefits.