DETAIL KOLEKSI

Dampak pemasaran konten, pemasaran sosial media, kenyamanan online terhadap proses keputusan pembelian konsumen

Oleh : Eka Wicaksana Ramanto

Info Katalog

Nomor Panggil : 022001801018

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Iwan Ekawanto

Subyek : Social media;Marketing - Management

Kata Kunci : content marketing, social media marketing, online convenience, consumer buying decision process.

Status Posting : Published

Status : Lengkap

File Repositori
No. Nama File Hal. Link
1. 2022_TA_SMJ_022001801018_Halaman-Judul.pdf 12
2. 2022_TA_SMJ_022001801018_Lembar-Pengesahan.pdf 6
3. 2022_TA_SMJ_022001801018_Bab-1-Pendahuluan.pdf 9
4. 2022_TA_SMJ_022001801018_Bab-2-Tinjauan-Pustaka.pdf 15
5. 2022_TA_SMJ_022001801018_Bab-3-Metode-Penelitian.pdf 12
6. 2022_TA_SMJ_022001801018_Bab-4-Analisis-dan-Pembahasan.pdf 8
7. 2022_TA_SMJ_022001801018_Bab-5-Kesimpulan.pdf 3
8. 2022_TA_SMJ_022001801018_Daftar-Pustaka.pdf 5
9. 2022_TA_SMJ_022001801018_Lampiran.pdf 13

P Penelitian ini bertujuan menguji dan menganalisa pengaruh pemasaran konten, pemasaran sosial media dan kenyamanan online terhadap proses keputusan pembelian. Objek penelitian ini adalah pengguna baju merek lokal. Metode yang digunakan dalam penelitian ini adalah non-probability sampling dengan teknik purposive sampling kepada 180 responden. Teknik pengumpulan data menggunakan kuesioner (Google form). Data yang diperoleh dianalisis dengan Structural Equation Model (SEM) dengan bantuan AMOS. Hasil dari penelitian ini menunjukkan terdapat pengaruh positif pemasaran konten terhadap proses keputusan pembelian, terdapat pengaruh positif pemasaran sosial media terhadap proses keputusan pembelian, terdapat pengaruh positif kenyamanan online terhadap proses keputusan pembelian. penelitian selanjutnya diharapkan menambah jumlah sampel dan meneliti pada objek selain baju merek lokal.

T This study aims to examine and analyze the effect of content marketing, social media marketing and online convenience on the consumer buying decision process. The object of this research is the users of local brand clothes. The method used in this research is non-probability sampling with purposive sampling technique to 180 respondents. Data collection techniques using a questionnaire (Google form). The data obtained were analyzed with the Structural Equation Model (SEM) with the help of AMOS. The results of this study indicate that there is a positive influence of content marketing on the consumer buying decision process, there is a positive influence of social media marketing on the consumer buying decision process, there is a positive influence of online convenience on the consumer buying decision process. Future research is expected to increase the number of samples and examine objects other than local brand clothes

Koleksi Terkait (Kata Kunci = 71 Judul)

Anteseden firm created performance pada coffee shop
FEB - Usakti
Pengaruh social media marketing ,attitude,brand awarness,brand loyalty,electronic word of mouth terhadap purchase intention
FEB - Usakti
Pengaruh mediasi e-wom dalam hubungan antara digital marketing activities dan customer intention to buy.
FEB - Usakti
Analisa pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty 5.0
FEB - Usakti
Antecedent of perceived social media marketing in developing brand loyalty
FEB - Usakti
Pengaruh social media marketing terhadap brand loyalty, brand consciousness dan value consciousness
FEB - Usakti
Pengaruh social media marketing, corporate social responsibility, sales promotion, store environment terhadap customer retention melalui perceived value 0.0
FEB - Usakti
Pengaruh corporate social responsibility, social media marketing, store environment, sales promotion, dan perceived value terhadap purchase decision pada matahari department store
FEB - Usakti
Pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty 5.0
FEB - Usakti
Anteseden brand loyalty 1.0
FEB - Usakti
Anteseden purchase decision 5.0
FEB - Usakti
Anteseden dari purchase decision
FEB - Usakti
Pengaruh social media marketing activity terhadap brand awareness, brand image dan brand loyalty 0.0
FEB - Usakti
Anteseden dan konsekuensi consumer brand engagement 5.0
FEB - Usakti
Anteseden positive word of mouth pada brand sneakers di Indonesia
FEB - Usakti
Pengaruh social media marketing dan destination image terhadap intention to visit the destination 5.0
FEB - Usakti
Anteseden dari brand equity pada Starbucks Indonesia
FEB - Usakti
Konsekuensi social media marketing activity dan customer experience pada media sosial instagram
FEB - Usakti
Pegaruh dependability of references, trustworthiness of e WOM messages dan content marketing terhadap customer's purchase intention
FEB - Usakti
Pengaruh social media marketing corporate social responsibilty dan price promotion terhadap word of mounth
FEB - Usakti
Peran consumer engagement dalam memediasi pengaruh social media marketing terhadap EWOM Intention
FEB - Usakti
Peran dari social media marketing, brand experience, brand trust terhadap brand equity pada coffe-shop di Indonesia 2.5
FEB - Usakti
Anteseden dari purchase intention
FEB - Usakti
Pengaruh social media marketing di instagram terhadap purchase intention pada produk fashion
FEB - Usakti
Pengaruh social media marketing terhadap consumer brand engagement dan purchase intention
FEB - Usakti
Anteseden repurchase intention pada produk kosmetik halal
FEB - Usakti
Pengaruh social media marketing terhadap repurchase intention yang dimediasi oleh brand awareness dan e-wom 5.0
FEB - Usakti
Anteseden consumer response
FEB - Usakti
Pengaruh elemen periklanan media sosial terhadap brand engagement dan purchase intention
FEB - Usakti
Pengaruh product knowledge, perceived consumer effectiveness, social media marketing dan attitude terhadap intention pembelian makanan organik
FEB - Usakti
Anteseden dari purchase intention
FEB - Usakti
Peran social media marketing activities dalam meningkatkan brand loyalty 4.0
FEB - Usakti
Pengaruh iklan media sosial terhadap brand engagement dan purchase intention pada transportasi ride hailing
FEB - Usakti
The effect of social media marketing on electronic word of mouth mediated by consumer engagement 5.0
FEB - Usakti
Analisis pengaruh content marketing, social media marketing dan online convenience terhadap consumer buying decision process
FEB - Usakti
Konsekuensi social media marketing activities kedai kopi lokal kekinian
FEB - Usakti
Anteseden dari purchase intention 5.0
FEB - Usakti
Pengaruh promosi harga, tanggung jawab sosial perusahaan, dan pemasaran media sosial terhadap word of mouth ( studi kasus Gofood)
FEB - Usakti
Efek mediasi e-Wom dalam hubungan variabel antara aktivitas content marketing, electronic promotion, dan customer intention to buy 3.3
FEB - Usakti
Pengaruh social media marketing terhadap consumer purchase intention : peran customer trust dan brand loyalty sebagai variabel mediasi
FEB - Usakti
Anteseden dari purchase intention
FEB - Usakti
Dampak social media marketing (smm) activities terhadap brand equity melalui peran mediasi brand love dan brand trust 5.0
FEB - Usakti
Pengaruh social media marketing activities, brand equity dan social brand engagement terhadap purchase intention
FEB - Usakti
Pengaruh social media marketing activities terhadap brand loyalty: peran mediasi brand affect dan customer engagement
FEB - Usakti
Dampak dari social media marketing terhadap brand loyalty pada perusahaan perbankan 3.0
FEB - Usakti
Pengaruh perceived social media marketing activities terhadap consumer-based brand equity dengan mediasi yang dimoderasi
FEB - Usakti
Anteseden brand love dan reusage intention pada media sosial
FEB - Usakti
Pengaruh social media marketing activities terhadap brand equity pada internet service provider (isp) di indonesia: dimediasi oleh brand love dan brand trust
FEB - Usakti
Pengaruh media social marketing, corporate social responsibility, dan price promotion terhadap word of mouth
FEB - Usakti
sikap pengguna terhadap intesitas perilaku social media marketing : jual beli mobil bekas
FEB - Usakti
Pengaruh social media marketing activities terhadap green fashion product, willingness to pay dan purchase intention
FEB - Usakti
Pengaruh digital marketing terhadap purchase intention yang dimoderasi oleh brand Equity pada produk skincare 0.0
FEB - Usakti
Anteseden repurchase intention pada produk sepatu running di Indonesia
FEB - Usakti
Konsekuensi social media marketing activities
FEB - Usakti
Anteseden dari purchase intention
FEB - Usakti
Analysis of the influence of consumer purchase intentions on green product purchase
FEB - Usakti
Pengaruh social media marketing efforts terhadap brand loyalty yang dimediasi oleh multidimensi customer brand engagement pada produk fashion
FEB - Usakti
Pengaruh social media marketing dan destination image terhadap intention to visit the destination
FEB - Usakti
Anteseden purchase intention pada coffee shop lokal di Jakarta
FEB - Usakti
Peran brand experience dan brand image dalam memediasi pengaruh social media marketing terhadap purchase intention pada brand skincare
FEB - Usakti
Peran brand consciousness dan emotional experience dalam memediasi pengaruh socialmedia marketing terhadap purchase intention pada brand skincare
FEB - Usakti
Pengaruh social media marketing terhadap brand awareness dan customer acquisition outlet makanan cepat saji pada generasi Y dan Z di Jakarta
FEB - Usakti
Pengaruh social media marketing terhadap electronics word of mouth dan peran mediasi brand equity dan brand identity antara electronics word of mouth terhadap willingness to pay konsumen mobil listrik 5.0
FEB - Usakti
Pengaruh social media marketing terhadap purchase intention melalui brand trust dan brand loyalty
FEB - Usakti
Faktor-faktor yang meningkatkan perceived value pada market place dan dampaknya terhadap purchase intention
FEB - Usakti
Anteseden repurchase intention kosmetik halal
FEB - Usakti
Peran user engagement dan perceived value dalam memediasi pengaruh social media marketing activity terhadap self-brand connection
FEB - Usakti
Pengaruh social media marketing terhadap brand loyalty: peran mediasi brand trust dan brand consciousness
FEB - Usakti
Pengaruh social media marketing terhadap brand loyalty melalui brand credibility pada industri hotel
FEB - Usakti
Anteseden dan konsekuensi brand loyalty pada konser festival musik the sound project 5.0
FEB - Usakti
Peran attitude sebagai variabel mediasi pengaruh digital marketing terhadap purchase intention
FEB - Usakti
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