Pengaruh social responsibility terhadap trust, general attitude, dan purchase intention

DETAIL KOLEKSI

Pengaruh social responsibility terhadap trust, general attitude, dan purchase intention

Oleh : Ilham Ali Noor

Info Katalog

Nomor Panggil : 022001702017

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Ina Octaviana Matusin

Subyek : Marketing - Management

Kata Kunci : social responsibility, trust, general attitude, and purchase intention.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2022_TA_SMJ_022001702017_Halaman-Judul.pdf
2.	2022_TA_SMJ_022001702017_Lembar-Pengesahan.pdf
3.	2022_TA_SMJ_022001702017_Bab-1_Pendahuluan.pdf	10
4.	2022_TA_SMJ_022001702017_Bab-2_Landasan-Teori.pdf
5.	2022_TA_SMJ_022001702017_Bab-3_Metode-Penelitian.pdf
6.	2022_TA_SMJ_022001702017_Bab-4_Pembahasan-dan-Hasil.pdf
7.	2022_TA_SMJ_022001702017_Bab-5_Kesimpulan.pdf
8.	2022_TA_SMJ_022001702017_Daftar-Pustaka.pdf
9.	2022_TA_SMJ_022001702017_Lampiran.pdf

Abstrak
Abstract

P Penelitian ini bertujuan untuk menganalisi variabel apa saja yang dapat mempengaruhi 4 elemen variabel yaitu Social Responsibility, Trust, General Attitude dan Purchase Intention. Selain itu, penelitian ini juga bertujuan untuk menganalisis pengaruh Social Responsibility terhadap Trust, Social Responsibility terhadap General Attitude, Trust terhadap Purchase Intention, General Attitude terhadap Purchase Intention.Penelitian ini dilakukan pada individu yang telah membeli dan menggunakan sepatu Adidas dan mengambil 216 sampel dari individu yang telah membeli dan menggunakan sepatu Adidas minimal 2 kali dalam kurun waktu 2 tahun terakhir. Penelitian ini menggunakan metode kuantitatif. Data penelitian diperoleh melalui kuesioner online (Google Form) yang dibagikan di media sosial Instagram atau Whatapps. Metode yang digunakan adalah non probability sampling dengan tehnik purposive sampling dan data yang diperoleh dianalisis dengan model persamaan struktural (SEM).Hasil dari penelitian ini diperoleh bahwa (1) Terdapat pengaruh positif antara Social Responsibility terhadap Trust. (2) Terdapat pengaruh positif antara Social Responsibility terhadap General Attitude (3) Terdapat pengaruh positif antara General Attitude terhadap Purchase Intention.

T This study aims to analyze what variables can affect the 4 elements of the variables, namely Social Responsibility, Trust, General Attitude and Purchase Intention. In addition, this study also aims to analyze the effect of Social Responsibility on Trust, Social Responsibility on General Attitude, Trust on Purchase Intention, General Attitude on Purchase Intention.This study was conducted on individuals who have purchased and used Adidas shoes and took 216 samples from individuals who have purchased and used Adidas shoes at least 2 times in the last 2 years. This study uses quantitative methods. The research data was obtained through an online questionnaire (Google Form) which was distributed on Instagram or Whatapps social media. The method used is non-probability sampling with purposive sampling technique and the data obtained were analyzed by structural equation model (SEM).The results of this study showed that (1) There is a positive influence between Social Responsibility on Trust. (2) There is a positive influence between Social Responsibility on General Attitude (3) there is a positive influence between General Attitude on Purchase Intention.