Meningkatkan customer loyalty melalui trust, product quality, religion belief, attitude, dan repurchase intention
T Tujuan penelitian ini adalah melakukan analisis pengaruh positif Trust on Halal Cosmetics, Product Quality of Cosmetics dan Religion Belief terhadap Attitude Towards Halal Cosmetics, Attitude Towards Halal Cosmetics terhadap Repurchase Intention dan Repurchase Imtention terhadap Consumer Loyalty. Data primer digunakan pada penelitian ini. Kuisioner yang sudah diuji kemudian disebarkan pada 240 responden yang merupakan pengguna kosmetik halal yang melaksanakan pembelian minimal 1 kali dalam 1 bulan dipakai sebagai data pada penelitian ini. Purposive sampling menjadi Teknik penentuan sampel. Data diolah menggunakan software SPSS 22. Pada penelitian ini memakai metode analisis data yang mana SEM dengan software AMOS.Hasil penelitian menjelaskan bahwa tidak adanya pengaruh Trust on Halal Cosetics terhadap Attitude Towards Halal Cosmetics, terdapat pengaruh positif Product Quality of Cosmetics terhadap Attitude Towards Halal Cosmetics, terdapat pengaruh positif Religion Belief terhadap Attitude Towards Halal Cosmetics, terdapat pengaruh positif Attitude Towards Halal Cosmetics terhadap Repurchase Intention dan terdapat pengaruh positif Repurchase Intention terhadap Consumer Loyalty.
T The purpose of this research is to analyze the positive influence of Trust on Halal Cosmetics, Product Quality of Cosmetics and Religion Belief on Attitude Towards Halal Cosmetics, Attitude Towards Halal Cosmetics on Repurchase Intention and Repurchase Intention towards Consumer Loyalty. This research uses primary data. Data was collected using a questionnaire that had been tested and distributed to 240 respondents who were users of halal cosmetics who made purchases at least once a month. The sample was determined using a purposive sampling technique. Data processing was carried out using SPSS 22 software. The data analysis method for this research used SEM with AMOS software.The research results show that there is no influence of Trust on Halal Cosmetics on Attitude Towards Halal Cosmetics, there is a positive influence of Product Quality of Cosmetics on Attitude Towards Halal Cosmetics, there is a positive influence of Religion Belief on Attitude Towards Halal Cosmetics, there is a positive influence of Attitude Towards Halal Cosmetics on Repurchase Intention and there is a positive influence of Repurchase Intention on Consumer Loyalty