Anteseden intention to use pada aplikasi online food delivery
Info Katalog
File Repositori
Nomor Panggil : 022002016502
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Sri Vandayuli Riorini
Subyek : Marketing management;Social influence
Kata Kunci : online food delivery, performance expectancy, effort expectancy, information quality, intention to u
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022002016502_Halaman-Judul.pdf | ||
| 2. | 2023_TA_SMJ_022002016502_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2023_TA_SMJ_022002016502_Bab-1-Pendahuluan.pdf | 11 | |
| 4. | 2023_TA_SMJ_022002016502_Bab-2-Tinjauan-Pustaka.pdf | 23 |
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| 5. | 2023_TA_SMJ_022002016502_Bab-3-Metode-Penelitian.pdf | 25 |
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| 6. | 2023_TA_SMJ_022002016502_Bab-4-Analisis-dan-Pembahasan.pdf | 17 |
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| 7. | 2023_TA_SMJ_022002016502_Bab-5-Kesimpulan.pdf |
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| 8. | 2023_TA_SMJ_022002016502_Daftar-Pustaka.pdf | ||
| 9. | 2023_TA_SMJ_022002016502_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menganalisis pengaruh Performance Expectancy, Effort Expectancy, Social Influence, Information Quality, Price-Saving Orientation, Time-Saving Orientation, terhadapAttitudedanIntention To Usepada aplikasi Online Food Delivery(OFD). Teknik pengambilan sampel penelitian ini menggunakan purposive samplingdengan kriteria responden yaitu individu penggunaaplikasi OFD.Penelitian ini menggunakan data primer yang diperoleh dari kuesioner yang didistribusikan kepada 215 responden dan selanjutnya dianalisis dengan metode Structural Equation Model (SEM).Hasil penelitian ini menunjukkan Performance Expectancy, Effort Expectancy, Social Influencetidak berpengaruh terhadap Attitude, sementara Information Quality, Price-Saving Orientation, Time-Saving Orientationberpengaruh positif terhadap Attitude. Penelitian ini juga menemukan bahwa Attitude berpengaruh positif terhadap Intention To Use pada aplikasi OFD
T The study aims to analyze the influence of Performance Expectancy, Effort Expectance, Social Influence, Information Quality, Price-Saving Orientation, Time-Save Orientation on Attitude and Intention To Use on Online Food Delivery applications. (OFD). Sampling of this research using purposive sampling techniques with respondents are those who use the OFD application. The study used primary data obtained from the questionnaire distributed to 215 respondents and subsequently analyzed using the Structural Equation Modeling(SEM)method. The results showed that performance expectancy, effort expectance, social influence did not have a positive effect on attitude, while information quality, price-saving orientation, time-saving orientation positively influenced attitude. The study also found that Attitude had a positive effect on Intention To Use on the OFD application
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Universitas
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