DETAIL KOLEKSI

Anteseden dan konsekuensi mobile shopping


Oleh : Bianca Marcellini Djorghi

Info Katalog

Nomor Panggil : 022001700007

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2021

Pembimbing 1 : Ayu Eka Sari

Subyek : E-commerce;Marketing

Kata Kunci : attitude, subjective norm, self efficacy, trust, perceived risk, perceived cost, intention to use mo


File Repositori
No. Nama File Ukuran (KB) Status
1. 2021_TA_SMJ_022001700007_Halaman-Judul.pdf 682.03
2. 2021_TA_SMJ_022001700007_Lembar-Pengesahan.pdf 659.27
3. 2021_TA_SMJ_022001700007_Bab-1-Pendahuluan.pdf 650.55
4. 2021_TA_SMJ_022001700007_Bab-2-Tinjauan-Pustaka.pdf 746.73
5. 2021_TA_SMJ_022001700007_Bab-3-Metode-Penelitian.pdf 1130.1
6. 2021_TA_SMJ_022001700007_Bab-4-Analisis-dan-Pembahasan.pdf 905.72
7. 2021_TA_SMJ_022001700007_Bab-5-Kesimpulan.pdf 433.48
8. 2021_TA_SMJ_022001700007_Daftar-Pustaka.pdf 723.82
9. 2021_TA_SMJ_022001700007_Lampiran.pdf 3022.12

P Penelitian ini bertujuan untuk menguji dan menganalisis anteseden dan konsekuensi dari intention to use mobile shopping. Sampel yang digunakan dalam penelitian ini sebanyak 280 responden dengan menggunakan metode penarikan sampel purposive sampling. Sampel yang digunakan dalam penelitian ini, yaitu individu yang pernah berbelanja menggunakan telepon genggam (m-shopping) setidaknya 1 (satu) kali dalam 3 (tiga) bulan terakhir. Pengujian hipotesis dilakukan dengan metode regresi berganda dengan bantuan software AMOS 22.0. Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh positif attitude terhadap intention to use m- shopping. Subjective norm berpengaruh positif terhadap intention to use m- shopping. Self efficacy memiliki pengaruh positif terhadap intention to use m- shopping. Selanjutnya, Trust berpengaruh positif terhadap intention to use m- shopping. Selain itu, perceived risk memiliki pengaruh negatif terhadap intention to use m-shopping dan perceived cost juga berpengaruh negatif terhadap intention to use m-shopping. Implikasi manajerial dalam penelitian ini diharapkan perusahaan marketplace dapat membuat iklan yang sesuai dengan variabel pendorong dan penghambat pada penelitian ini. Pada penelitian selanjutnya dapat juga menambahkan dan menganalisis antesenden dan konsekuensi lainnya dari intention to use mobile shopping.

T This purpose of this study is to test and analyze antecedents and consuquences mobile shopping. The sample used in this research is 280 respondents by using purposive sampling method. The sample used in this study are individuals who have shopped using a mobile phone (m-shopping) at least 1 (one) time in the last 3 (three) months. Hypothesis testing for this research was tested by multiple regression with AMOS 22.0 software. The result of this research show that attitude has a positive effect on intention to use m-shopping. Subjective norms have a positive effect on intention to use m-shopping. Self-efficacy has a positive influence on intention to use m-shopping. Furthermore, trust has a positive effect on intention to use m- shopping. In addition, perceived risk has a negative effect on intention to use m- shopping and perceived cost has a negative effect on intention to use m-shopping. The managerial implication in this study is that marketplace companies are expected to be able to make advertisements according to the antecedents and consequences variables in this study. In future research, it can also add and analyze other antecedents and consequences of intention to use mobile shopping.

Bagaimana Anda menilai Koleksi ini ?