Pengaruh electronic word of mouth, trust inclination terhadap purchase intention pada media online

DETAIL KOLEKSI

Pengaruh electronic word of mouth, trust inclination terhadap purchase intention pada media online

Oleh : Mohamad Atvan Rizky

Info Katalog

Nomor Panggil : 022001801091

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Arnolt Kristian Pakpahan

Subyek : Information services--Quality control;Marketing--Management

Kata Kunci : electronic of mouth, information quality, perceived usefulness, perceived risk, argument quality, tr

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.	Link
1.	2023_TA_SMJ_022001801091_Halaman-Judul.pdf
2.	2023_TA_SMJ_022001801091_Lembar-Pengesahan.pdf
3.	2023_TA_SMJ_022001801091_Bab-1-Pendahuluan.pdf
4.	2023_TA_SMJ_022001801091_Bab-2-Landasan-Teori.pdf
5.	2023_TA_SMJ_022001801091_Bab-3-Metode-Penelitian.pdf
6.	2023_TA_SMJ_022001801091_Bab-4-Analisis-dan-Pembahasan.pdf
7.	2023_TA_SMJ_022001801091_Bab-5-Kesimpulan.pdf
8.	2023_TA_SMJ_022001801091_Daftar-Pustaka.pdf
9.	2023_TA_SMJ_022001801091_Lampiran.pdf

Abstrak
Abstract

P Penelitian ini bertujuan untuk menganalisis Pengaruh electronic of mouth, Trust Inclination terhadap purchase intention pada media online. Penelitian ini menggunakan responden yang didapat sesuai kriteria dengan metode pengambilan sampel purposive sampling sebanyak 200 responden. Penelitian ini menggunakan cross sectional dan pengolahan datanya menggunakan statistik Structural Equation Modelling (SEM) dengan menggunakan software AMOS 26. Hasil penelitian ini menunjukan bahwa information quality berpengaruh terhadap trust inclination, perceived usefulness berpengaruh terhadap trust inclination, perceived risk berpengaruh terhadap trust inclination, argument quality berpengaruh terhadap purchase intention trust inclination berpengaruh terhadap adoption information dan information adoption berpengaruh terhadap purchase intention. Dari hasil penelitian ini diharapkan dapat memberikan masukan bagi manajemen perusahaan agar memperbanyak informasi mengenai produk dan menyediakan kolom komentar ulasan konsumen sehingga dapat termotivasi konsumen untuk menyampaikan pengalaman baiknya pada konsumen lain yang dapat mempengaruhi kosnumen lain pada niat pembelian produk.

T This study aims to analyze the effect of electronic of mouth, Trust Inclination on purchase intention in online media. This study used respondents who were obtained according to the criteria by using a purposive sampling method of 200 respondents. This study uses cross sectional and data processing uses statistical Structural Equation Modeling (SEM) using AMOS 26 software. The results of this study indicate that information quality affects trust inclination, perceived usefulness affects trust inclination, perceived risk affects trust inclination, argument quality has an effect on purchase intention, trust inclination has an effect on adoption of information and information adoption has an effect on purchase intention. From the results of this study it is hoped that it can provide input for company management to increase information about products and provide a column for comments on consumer reviews so that consumers can be motivated to convey their good experiences to other consumers who can influence other consumers on product purchase intentions..