Nomor Panggil : 022001901121
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Arwini Sumardi
Subyek : Internet marketing.;Zakat - Data processing
Kata Kunci : zakat, performance expectancy, effort expectancy, social influence, behavioural intention
Status Posting : Published
Status : Lengkap
| No. | Nama File | Hal. | Link |
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| 1. | 2023_TA_SMJ_022001901121_Halaman-Judul.pdf | ||
| 2. | 2023_TA_SMJ_022001901121_Lembar-Pengesahan.pdf | ||
| 3. | 2023_TA_SMJ_022001901121_Bab-1_Pendhauluan.pdf | ||
| 4. | 2023_TA_SMJ_022001901121_Bab-2_Tinjauan-Pustaka.pdf |
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| 5. | 2023_TA_SMJ_022001901121_Bab-3_Metode-Penelitian.pdf |
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| 6. | 2023_TA_SMJ_022001901121_Bab-4_Analisis-dan-pembahasan.pdf |
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| 7. | 2023_TA_SMJ_022001901121_Bab-5_Kesimpulan.pdf |
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| 8. | 2023_TA_SMJ_022001901121_Daftar-Pustaka.pdf | ||
| 9. | 2023_TA_SMJ_022001901121_Lampiran.pdf |
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T Tujuan penelitian ini adalah untuk mengkaji faktor-faktor yang mempengaruhi niat remaja menggunakan media jejaring sosial untuk memahami kampanye zakat online yang menggunakan animasi kreatif.Data diperoleh dengan menyebarkan kuesioner secara online kepada pengguna aplikasi zakat “Kitabisa.comâ€selama satu tahun terakhir. Sampel yang digunakan pada penelitian ini sebanyak 160 responden. Metode penarikan sampel yang digunakan dalam penelitian ini yaitu purposive sampling. Metode analisis data yang digunakan pada penelitian ini untuk menganalisa pengaruh antar variabel-variabel yang dimiliki menggunakan metode Regresi Linear Bergandadengan bantuan software SPSS 23.Hasil Penelitian ini menyimpulkan bahwa Performance Expectancy berpengaruh positif terhadapYouth’s intention to use social media networks for understanding zakat online campaigns that use creative animations,Effort Expectancyberpengaruh positif terhadapYouth’s intention to use social media networks for understanding zakat online campaigns that use creative animations,Facilitating Conditions berpengaruh positif terhadapYouth’s intention to use social media networks for understanding zakat online campaigns that use creative animations, berpengaruh positif terhadap, Social Influence berpengaruh positif terhadapYouth’s intention to use social media networks for understanding zakat online campaigns that use creative animations,Attitude To Use berpengaruh positif terhadap Youth’s intention to use social media networks for understanding zakat online campaigns that use creative animations
T The purpose of this study was to examine the factors that influence adolescents' intentions to use social networking media to understand online zakat campaigns that use creative animation. Data was obtained by distributing questionnaires online to users of the zakat application "Kitabisa.com" for the past year. The sample used in this study was 160 respondents. The sampling method used in this research is purposive sampling. The data analysis method used in this study is to analyze the influence between the variables that are owned using the Multiple Linear Regression method with the help of SPSS 23 software.The results of this study conclude that Performance Expectancy has a positive effect on Youth's intention to use social media networks for understanding zakat online campaigns that use creative animations, Effort Expectancy has a positive effect on Youth's intention to use social media networks for understanding zakat online campaigns that use creative animations, Facilitating Conditions have a positive effect on Youth's intention to use social media networks for understanding zakat online campaigns that use creative animations, have a positive effect on Youth's intention to use social media networks for understanding zakat online campaigns that use creative animations, Attitude To Use has a positive effect on Youth's intention to use social media networks for understanding zakat online campaigns that use creative animations
