Anteseden dari purchase intention
Info Katalog
File Repositori
Nomor Panggil : 022001801155
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Ina Oktaviana Matusin
Subyek : Marketing - Management;Purchasing - Marketing
Kata Kunci : social media marketing, email marketing, customer engagement, purchase intention
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001801155_Halaman-Judul.pdf | ||
| 2. | 2023_TA_SMJ_022001801155_Lembar-Pengesahan.pdf | ||
| 3. | 2023_TA_SMJ_022001801155_Bab-1-Pendahuluan.pdf | 6 | |
| 4. | 2023_TA_SMJ_022001801155_Bab-2-Tinjauan-Pustaka.pdf |
|
|
| 5. | 2023_TA_SMJ_022001801155_Bab-3-Metode-Penelitian.pdf |
|
|
| 6. | 2023_TA_SMJ_022001801155_Bab-4-Analisis-dan-Pembahasan.pdf |
|
|
| 7. | 2023_TA_SMJ_022001801155_Bab-5-Kesimpulan.pdf |
|
|
| 8. | 2023_TA_SMJ_022001801155_Daftar-Pustaka.pdf | ||
| 9. | 2023_TA_SMJ_022001801155_Lampiran.pdf |
|
T Tujuan dari penelitian adalah untuk menganalisis pengaruh positif Social Media Marketing terhadap Customer Engagement, pengaruh positif Social Media Marketing terhadap Purchase Intention, pengaruh positif Email Marketing terhadap Customer Engagement, pengaruh positif Email Marketing terhadap Purchase Intention, pengaruh positif Customer Engagement terhadap Purchase Intention.Penelitian ini menggunakan teknik pengumpulan data survey. Penelitian ini menggunakan metode cross sectional. Teknik pengambilan sampel pada penelitian ini adalah teknik purposive sampling. Populasi pada penelitian ini adalah individu yangaktif menggunakan social media sertamengikuti akun social media suatu merk dan pengguna aktif email serta mendaftar ke aplikasi suatu merk menggunakan email minimal 1 tahun terakhir. Jumlah sampel sebanyak 180 responden dan Peneliti menggunakan kuesioner untuk mengumpulkan data. Kuesioner disebarkan secara digital melalui google form kepada responden secara acak lalu dipilih yang sesuai dengan kriteria yang telah ditetapkan. Metode analisis dataayang digunakan untuk menguji pengaruh antar variabel-variabel pada penelitian ini menggunakan alat analisis Stuctural Equation Model (SEM) dan software AMOS.Hasil penelitian menunjukan terdapat pengaruh positif social media marketing terhadap customer engagement, terdapat pengaruh positif social media marketing terhadap purchase intention, terdapat pengaruh positif email marketing terhadap customer engagement, terdapat pengaruh positif email marketing terhadap purchase intention, terdapat pengaruh positif customer engagement terhadap purchase intention
T The purpose of the study was to analyze the positive effect of Social Media Marketing on Customer Engagement, the positive effect of Social Media Marketing on Purchase Intention, the positive effect of Email Marketing on Customer Engagement, the positive effect of Email Marketing on Purchase Intention, the positive effect of Customer Engagement on Purchase Intention. This research uses survey data collection techniques. This research uses a cross sectional method. The sampling technique in this study was purposive sampling technique. The population in this study are individuals who actively use social media and follow the social media accounts of a brand and active email users and register for a brand application using email for at least the last 1 year. The sample size was 180 respondents and researchers used a questionnaire to collect data. The questionnaire was distributed digitally via google form to random respondents and then selected according to the predetermined criteria. The data analysis method used to test the influence between variables in this study uses the Stuctural Equation Model (SEM) analysis tool and AMOS software. The results showed that there is a positive influence of social media marketing on customer engagement, there is a positive influence of social media marketing on purchase intention, there is a positive influence of email marketing on customer engagement, there is a positive influence of email marketing on customer engagement, and there is a positive influence of social media marketing on purchase intention.
Peran mediasi sikap pada pengaruh norma subjektif dan religiusitas terhadap intensi pembelian
FEB - Usakti
Anteseden dan konsekuensi sikap viewers pada food vlogger sate taichan di channel youtube
FEB - Usakti
Anteseden dan konsekuensi affective identification dan satisfaction pada restoran cepat saji
FEB - Usakti
Pengaruh economic drivers dan social drivers terhadap increased purchase intentions melalui customer commitment
FEB - Usakti
Pengaruh perceived service quality dan perceived price terhadap repurchase intention pada provider telepon genggam
FEB - Usakti
Antecedents dari repurchase intention, word-of-mouth dan feedback pada industri penerbangan low cost carrier
FEB - Usakti
Pengaruh brand image, product involvement, product knowledge terhadap counterfeits purchase intention
FEB - Usakti
Pengaruh ethicality of the advertisement dan likeabilit of the advertisemen terhadap purchase intention
FEB - Usakti
Pengaruh electronic word of mouth terhadap brand image dan purchase intention pada produk handphone
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh cognition,affection,conation dan brand awareness terhadap future purchase intention
FEB - Usakti
Pengaruh collectivism, environmental visibilities dan subjective norms terhadap green purchase intention.
FEB - Usakti
Pengaruh attitude, perceived behavior control, subjective norm, brand consciousness terhadap purchase intention
FEB - Usakti
Pengaruh price, familiarity, store image,perceived quality terhadap purchase intention dan loyalty
FEB - Usakti
Analisa pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty
FEB - Usakti
Pengaruh knowledge, religiosity, word of mouth terhadap purchase intention di mediasi oleh attitude
FEB - Usakti
Pengaruh social identity social influenceb dan perceived value terhadap purchase intention
FEB - Usakti
Pengaruh unctional, hedonic, symbolic, financial value terhadap purchase intention pada restoran mewah
FEB - Usakti
Pengaruh hotel website quality terhadap customer satisfaction dan purchase intention melalui perceived flow
FEB - Usakti
Pengaruh social media marketing terhadap brand loyalty, brand consciousness dan value consciousness
FEB - Usakti
Pengaruh hotel website quality, perceived flow dan customer satisfaction terhadap purchase intention
FEB - Usakti
Pengaruh csr initiative preference terhadap customer loyalty melalui customer engagement in csr
FEB - Usakti
Pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty
FEB - Usakti
Anteseden dan konsekuensi dari purchase intention dalam pembelian produk fashion luxury
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1593)
- FEB (6939)
- FK (2102)
- FKG (3253)
- FTSP (1110)
- FTI (2777)
- FTKE (2419)
- FALTL (1975)
- FSRD (709)