Pengaruh social media marketing, corporate social responsibility, sales promotion, store environment terhadap customer retention melalui perceived value

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Pengaruh social media marketing, corporate social responsibility, sales promotion, store environment terhadap customer retention melalui perceived value

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Oleh : Hengky Wijaya Arifin

Info Katalog

Nomor Panggil : 2018_TA_MJ_022142012

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2018

Pembimbing 1 : Farida Jasfar

Subyek : Social media marketing;Marketing management

Kata Kunci : social media marketing, corporate social responsibility, sales promotion, store environment.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2018_TA_MJ_022142012_Halaman-Judul_.pdf	17
2.	2018_TA_MJ_022142012_Bab-1.pdf
3.	2018_TA_MJ_022142012_Bab-2.pdf
4.	2018_TA_MJ_022142012_Bab-3.pdf
5.	2018_TA_MJ_022142012_Bab-4.pdf
6.	2018_TA_MJ_022142012_Bab-5.pdf
7.	2018_TA_MJ_022142012_Daftar-Pustaka.pdf
8.	2018_TA_MJ_022142012_Lampiran.pdf

Abstrak
Abstract

P Penelitian ini bertujuan untuk menganalisis dan mengkaji Perceived value dalam memediasi Social media marketing, Corporate Social Responsibility, Sales Promotion, Store Environment dengan Customer Retention dalam industri ritel. Sebuah model konseptual di ajukan dan di uji dalam konteks perusahaan ritel. Konsumen yang sudah pernah mengunjungi Carefour dalam 6 bulan terakhir.Sampel yang di gunakan dalam penelitian ini adalah 251 orang konsumen atau pelanggan yang ber-gender Pria dan Wanita, mempunyai pendidikan SMA atau sederajat, Diploma (D1 / D2 / D3), S1 dan S2. Mempunyai pekerjaan sebagai Mahasiswa, Pegawai Swasta, Pegawai Negeri, dan Wiraswasta. Dalam penelitian ini pengujian di lakukan dengan menggunakan analisa SEM.Hasil penelitian ini mendukung hipotesis mengenai pengaruh Perceived Value dalam memediasi Corporate Social Responsibility dan Sales Promotion dengan Customer Retention. Penelitian ini menghasilkan implikasi bagi perusahaan ritel khususnya Carefour, agar dapat mempertimbangkan pengaruh kuat dari Social Media Marketing dan Store Environment dalam memastikan citra dari tokonya sepositif mungkin di mata para konsumennya dalam memenuhi keinginan dan kebutuhan konsumennya.

T This study aims to analyze and assess the Perceived Value in mediating Social media marketing, Corporate Social Responsibility, Sales Promotion, Store Environment with Customer Retention in the retail industry. A conceptual model is proposed and tested in the context of retail companies. Consumers who have visited Carefour in the past 6 months. The sample used in this study is 251 consumers or customers who are male and female, have a high school or equivalent education, Diploma (D1 / D2 / D3), S1 and S2. Have a job as a student, private employee, civil servant, and self-employed. In this study the testing was carried out using SEM analysis.The results of this study support the hypothesis about the effect of Perceived Value in mediating Corporate Social Responsibility and Sales Promotion with Customer Retention. This study has implications for retail companies, especially Carefour, in order to consider the strong influence of Social Media Marketing and Store Environment in ensuring that the image of the shop is as positive as possible in the eyes of its consumers in meeting the desires and needs of its customers.