Pengaruh brand experience, brand image terhadap brand loyalty melalui satisfaction pada perusahaan sepatu adidas untuk domisili jakarta timur dan jakarta selatan muhammad

DETAIL KOLEKSI

Pengaruh brand experience, brand image terhadap brand loyalty melalui satisfaction pada perusahaan sepatu adidas untuk domisili jakarta timur dan jakarta selatan muhammad

Oleh : Harits Fauzan Harahap

Info Katalog

Nomor Panggil : 022002000003

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Robert Kristaung

Subyek : Branding (marketing);Marketing -- Management

Kata Kunci : brand experience, brand image, satisfaction, brand loyalty

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2024_TA_SMJ_022002000003_Halaman-Judul.pdf	12
2.	2024_TA_SMJ_022002000003_Lembar-Pengesahan.pdf	6
3.	2024_TA_SMJ_022002000003_Bab-1_Pendahuluan.pdf	8
4.	2024_TA_SMJ_022002000003_Bab-2_Landasan-Teori.pdf	16
5.	2024_TA_SMJ_022002000003_Bab-3_Metodologi-Penelitian.pdf	14
6.	2024_TA_SMJ_022002000003_Bab-4_Analisis-dan-Pembahasan.pdf	13
7.	2024_TA_SMJ_022002000003_Bab-5_Simpulan-dan-saran.pdf	3
8.	2024_TA_SMJ_022002000003_Daftar-Pustaka.pdf	6
9.	2024_TA_SMJ_022002000003_Lampiran.pdf	16

Abstrak
Abstract

P Perusahaan harus mempunyai strategi pemasaran yang tepat dan efisien agar mampu bersaing dan memenangkan pasar serta mampu untuk mendapatkan pangsa pasar yang lebih banyak daripada pesaingnya. Pada penelitian ini, metode analisis data yang digunakan untuk menguji hipotesis yang sudah dirumuskan dengan menggunakan metode Structural Equation Model (SEM) dengan menggunakan software SPSS dan AMOS. Dari hasil penelitian ini disimpulkan terdapat pengaruh positif Satisfaction terhadap Brand Loyalty, terdapat hubungan positif Brand Image terhadap Satisfaction, terdapat hubungan positif Brand Experience terhadap Brand Loyalty, terdapat hubungan negatif Brand Image terhadap Brand Loyalty, terdapat pengaruh positif Satisfaction terhadap Brand Loyalty.

C Companies must have appropriate and efficient marketing strategies to be able to compete and win the market and be able to gain more market share than their competitors. In this research, the data analysis method used to test the hypothesis that has been formulated is using the Structural Equation Model (SEM) method using SPSS and AMOS software. From the results of this research, it is concluded that there is a positive relationship between Satisfaction on Brand Loyalty, there is a positive relationship between Brand Image and Satisfaction, there is a positive relationship between Brand Experience and Brand Loyalty, there is a negative relationship between Brand Image and Brand Loyalty, and there is a positive relationship between Satisfaction on Brand Loyalty.