Anteseden dari adoption intention
Info Katalog
File Repositori
Subyek : Marketing -- Management
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Asep Hermawan
Kata Kunci : climate change, battery electric vehicles, intention to adopt, green trust.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TS_MMJ_122012011032_Halaman-Judul.pdf | 10 | |
| 2. | 2023_TS_MMJ_122012011032_Lembar-Pengesahan.pdf | 5 | |
| 3. | 2023_TS_MMJ_122012011032_Bab-1-Pendahuluan.pdf | 14 | |
| 4. | 2023_TS_MMJ_122012011032_Bab-2-Landasan-Teori.pdf | 15 |
|
| 5. | 2023_TS_MMJ_122012011032_Bab-3-Metode-Penelitian.pdf | 14 |
|
| 6. | 2023_TS_MMJ_122012011032_Bab-4-Analisis-dan-Pembahasan.pdf | 15 |
|
| 7. | 2023_TS_MMJ_122012011032_Bab-5-Kesimpulan.pdf | 5 | |
| 8. | 2023_TS_MMJ_122012011032_Daftar-Pustaka.pdf | 4 | |
| 9. | 2023_TS_MMJ_122012011032_Lampiran.pdf | 37 |
|
I Isu perubahan iklim atau populer disebut sebagai climate change saat ini telahmenjadi isu utama yang menarik perhatian global, penanganan dan mitigasiterhadap ancaman perubahan iklim menjadi salah satu fokus pembicaraan dandiskusi para pemimpin negara pada skala global. Komitmen Pemerintah Indonesiadalam usaha untuk memitigasi perubahan iklim yaitu dengan meratifikasiPersetujuan Paris atas Konvensi Kerangka Kerja Perserikatan Bangsa-Bangsamengenai Perubahan Iklim (Paris Agreement to the United Nation FrameworkConvention on Climate Change) pada tanggal 24 Oktober 2017 melalui Undang-Undang Nomor 16 Tahun 2017. Salah satu strategi Pemerintah Indonesia dalamupaya pencapaian target penurunan emisi sebesar 29% yaitu mendorong konversikendaraan listrik berbasis baterai atau Battery Electric Vehicle (BEV). Minatmasyarakat Indonesia terhadap adopsi BEV dan penjualan BEV yang masihsangat rendah sampai saat ini tidak sejalan dengan program kerja pemerintahdalam upaya pencapaian target penurunan emisi sebesar 29%. Padahal pemerintahIndonesia sudah sangat berambisi dan mendukung penuh melalui program kerjadan kebijakan terkait BEV yang sudah diterbitkan. Fenomena ini menjadi sangatkrusial dan penting untuk diteliti bagaimana meningkatkan pertumbuhan terhadapintention konsumen di Indonesia terhadap adopsi Battery Electric Vehicle.Pengumpulan data pada penelitian ini diperoleh dari pembagian kuesionerterhadap 300 reponden. Sampel ditentukan oleh peneliti berdasarkan beberapapertimbangan antara lain, respoden yang mengunjungi event/pameran otomotifyang memiliki tenant produk BEV dan telah mencari informasi terkait mobillistrik dalam 3 bulan terakhir. Karakteristik responden dapat dilihat dari berbagaikarakter seperti jenis kelamin, umur, mempunyai pekerjaan dan berpendapatanbulanan dibatasi dengan pendapatan middle-up ( > Rp. 12.000.000 per bulan).Dalam penelitian ini terdapat 7 (tujuh) variabel, yaitu: Subjective Norms,Environmental Concern, Perceived BEV Knowledge, Green Trust, Perceivedincentives Policy, Attitude dan Intention to Adopt BEV. Pada penelitian Jaiswal etal., 2022 telah meneliti bahwa attitude menjadi mediasi antara variabel predictordan intention untuk mengadopsi BEV. Variable predictor dalam penelitiantersebut merupakan atribut dalam aspek sosio-kognitif yaitu subjective norms,environmental concern, perceived BEV knowledge, dan perceived incentivespolicy. Green trust dapat meningkatkan pengetahuan konsumen mengenai dampaklingkungan dan kepercayaan konsumen terhadap green product (Ahmad et al,.2022). Konsumen tidak memutuskan niat mereka untuk membeli green producthanya karena pengetahuan mereka saja, melainkan diperluas dengan nilai merekamelalui tindakan yang pro terhadap lingkungan. Hal ini menunjukkan bahwagreen trust menjadi variable intervening yang signifikan antara pengetahuankonsumen dengan minat konsumen untuk membeli green product (Sultana et al,.2022).
T The issue of climate change or popularly referred to as climate change has nowbecome a major issue that has attracted global attention, handling and mitigatingthe threat of climate change has become one of the focuses of talks anddiscussions by state leaders on a global scale. The commitment of theGovernment of Indonesia in efforts to mitigate climate change is by ratifying theParis Agreement on the United Nations Framework Convention on ClimateChange (Paris Agreement to the United Nations Framework Convention onClimate Change) on 24 October 2017 through Law Number 16 Year 2017. One ofthe strategies of the Government of Indonesia in an effort to achieve the target ofreducing emissions by 29% is to encourage the conversion of battery-basedelectric vehicles or Battery Electric Vehicles (BEV). The Indonesian public'sinterest in BEV adoption and BEV sales, which is still very low, is not in line withthe government's work program in efforts to achieve the 29% emission reductiontarget. Even though the Indonesian government is very ambitious and fullysupports it through work programs and policies related to BEV that have beenissued. This phenomenon is very crucial and important to study how to increasethe growth of consumer intentions in Indonesia towards the adoption of BatteryElectric Vehicles. Data collection in this study was obtained from distributingquestionnaires to 300 respondents. The sample was determined by the researchersbased on several considerations, including respondents who visited automotiveevents/exhibitions that had BEV product tenants and had sought informationregarding electric cars in the last 3 months. The characteristics of the respondentscan be seen from various characters such as gender, age, have a job and monthlyincome is limited to middle-up income (> Rp. 12,000,000 per month). In thisstudy there are 7 (seven) variables, namely: Subjective Norms, EnvironmentalConcern, Perceived BEV Knowledge, Green Trust, Perceived incentives Policy,Attitude and Intention to Adopt BEV. In the study of Jaiswal et al., 2022, it hasbeen observed that attitude mediates between the predictor variable and theintention to adopt BEV. The predictor variables in this study are attributes in thesocio-cognitive aspect, namely subjective norms, environmental concerns,perceived BEV knowledge, and perceived policy incentives. Green trust canincrease consumer knowledge about environmental impacts and consumerconfidence in green products (Ahmad et al, 2022). Consumers do not decide theirintention to buy green products just because of their knowledge, but rather expandtheir value through pro-environmental actions. This shows that green trust is asignificant intervening variable between consumer knowledge and consumer interest in buying green products (Sultana et al, 2022).