Analisis pengaruh atribut s-commerce terhadap customer engagement.

DETAIL KOLEKSI

Analisis pengaruh atribut s-commerce terhadap customer engagement.

Oleh : Delanea Azlia Haliza

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2025

Pembimbing 1 : Arnolt Kristian Pakpahan

Pembimbing 2 : Nama Saya

Kata Kunci : collaboration, community, interactivity, social dynamics customer engagement, repurchase Intention,

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2025_SK_SMJ_022002101214_Halaman-Judul.pdf
2.	2025_SK_SMJ_022002101214_Surat-Pernyataan-Revisi-Terakhir.pdf	1
3.	2025_SK_SMJ_022002101214_Surat-Hasil-Similaritas.pdf	1
4.	2025_SK_SMJ_022002101214_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf	1
5.	2025_SK_SMJ_022002101214_Lembar-Pengesahan.pdf	4
6.	2025_SK_SMJ_022002101214_Pernyataan-Orisinalitas.pdf	1
7.	2025_SK_SMJ_022002101214_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf	1
8.	2025_SK_SMJ_022002101214_Bab-1.pdf	10
9.	2025_SK_SMJ_022002101214_Bab-2.pdf	20
10.	2025_SK_SMJ_022002101214_Bab-3.pdf	20
11.	2025_SK_SMJ_022002101214_Bab-4.pdf	17
12.	2025_SK_SMJ_022002101214_Bab-5.pdf	4
13.	2025_SK_SMJ_022002101214_Daftar-Pustaka.pdf	8
14.	2025_SK_SMJ_022002101214_Lampiran.pdf	14

Abstrak
Abstract

P Penelitian ini bertujuan untuk menganalisis pengaruh atribut s-commerce seperti collaboration, community, interactivity, dan social dynamics terhadap customer engagement dan dampaknya terhadap repurchase intention dan ewom intention pada pelanggan s-commerce di indonesia. melalui survey online menggunakan gform kepada 255 responden. dalam penelitian ini metode pengambilan sample menggunakan non-probability sampling, menggunakan teknik purposive sampling. metode analisis data yang digunakan adalah sem-pls dengan software smartpls. hasil pengujian menunjukkan (1) tidak terdapat pengaruh positif s-commerce collaborative environment terhadap customer engagement (2) tidak terdapat pengaruh positif s-commerce community memiliki terhadap customer engagement (3) terdapat pengaruh positif s-commerce-based interactivity terhadap customer engagement. (4) terdapat pengaruh positif social s-commerce dynamics terhadap customer engagement. (5) terdapat pengaruh positif customer engagement terhadap repurchase intention. (6) terdapat pengaruh positif customer engagement terhadap ewom intention. saran penelitian selanjutnya (1) penelitian selanjutnya dapat memperluas ke berbagai negara atau wilayah untuk memperoleh perbandingan lintas budaya dan meningkatkan generalisasi hasil. (2) penelitian selanjutnya dapat melibatkan berbagai platform s-commerce lainnya untuk menguji konsistensi temuan dari variabel yang sama. (3) melibatkan variabel lain seperti e-trust dan customer loyalty untuk memperoleh pemahaman lebih komprehensif mengenai faktor memengaruhi customer engagement.

T This study aims to analyze the influence of s-commerce attributes such as collaboration, community, interactivity, and social dynamics on customer engagement and its impact on repurchase intention and ewom intention among s-commerce customers in indonesia. an online survey using google forms was conducted with 255 respondents. in this study, the sampling method used non-probability sampling, employing purposive sampling techniques. the data analysis method used was sem-pls with smartpls software. the test results showed that (1) there was no positive influence of the s-commerce collaborative environment on customer engagement, (2) there was no positive influence of the s-commerce community on customer engagement, (3) there was a positive influence of s-commerce-based interactivity on customer engagement, and (4) there was a positive influence of social s-commerce dynamics on customer engagement. (5) there is a positive influence of customer engagement on repurchase intention. (6) there is a positive influence of customer engagement on ewom intention. recommendations for further research (1) further research can be expanded to various countries or regions to obtain cross-cultural comparisons and improve the generalization of results. (2) further research could involve other s-commerce platforms to test the consistency of findings from the same variables. (3) involving other variables such as e-trust and customer loyalty to gain a more comprehensive understanding of the factors influencing customer engagement.