Pengaruh product quality, dan brand image terhadap repurchase intention pada sneakers di e-commerce
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2025
Pembimbing 1 : Asep Hermawan
Pembimbing 2 : Arnolt Kristian Pakpahan
Kata Kunci : Fashion Consciouness, Brand Image, Perceived Value, Repurchase Intention.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2025_SK_SMJ_022002001043_Halaman-Judul.pdf | 12 | |
| 2. | 2025_SK_SMJ_022002001043_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2025_SK_SMJ_022002001043_Surat-Hasil-Similaritas.pdf | ||
| 4. | 2025_SK_SMJ_022002001043_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2025_SK_SMJ_022002001043_Lembar-Pengesahan.pdf | 6 | |
| 6. | 2025_SK_SMJ_022002001043_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2025_SK_SMJ_022002001043_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2025_SK_SMJ_022002001043_Bab-1.pdf | 12 | |
| 9. | 2025_SK_SMJ_022002001043_Bab-2.pdf | 12 |
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| 10. | 2025_SK_SMJ_022002001043_Bab-3.pdf | 10 |
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| 11. | 2025_SK_SMJ_022002001043_Bab-4.pdf | 11 |
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| 12. | 2025_SK_SMJ_022002001043_Bab-5.pdf | 3 | |
| 13. | 2025_SK_SMJ_022002001043_Daftar-Pustaka.pdf | ||
| 14. | 2025_SK_SMJ_022002001043_Lampiran.pdf | 18 |
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P Penelitian ini bertujuan untuk menganalisis pengaruh fashion consciousness,brand image, dan perceived value terhadap repurchase intention pada produksneakers di platform e-commerce. penelitian ini menggunakan pendekatankuantitatif dengan metode uji hipotesis dan pengumpulan data melalui penyebarankuesioner secara daring dengan teknik purposive sampling. jumlah sampel yangdigunakan sebanyak 109 responden yang pernah membeli sneakers merek adidasmelalui e-commerce. hasil pengujian menunjukkan bahwa ketiga variabel bebas,yaitu fashion consciousness, brand image, dan perceived value berpengaruhpositif dan signifikan terhadap repurchase intention. implikasi manajerial darihasil penelitian ini adalah penting bagi pelaku bisnis untuk menjaga citra merekyang positif, memahami preferensi mode konsumen, serta meningkatkan nilai yangdirasakan melalui keseimbangan harga dan kualitas produk. strategi yangmenyesuaikan dengan tren fashion, pelayanan yang baik, serta penggunaan fiturinteraktif dalam e-commerce akan mampu mendorong intensi pembelian ulangkonsumen secara signifikan.
T This study aims to analyze the influence of fashion consciousness, brand image,and perceived value on repurchase intention of sneakers products in e-commerceplatforms. a quantitative approach was applied using hypothesis testing and datacollection through online questionnaires with a purposive sampling method. thesample consisted of 109 respondents who had previously purchased adidassneakers through e-commerce. the results revealed that all three independentvariables—fashion consciousness, brand image, and perceived value—have apositive and significant effect on repurchase intention. the managerialimplications suggest that businesses should maintain a strong brand image,understand consumers\\\' fashion preferences, and enhance perceived value bybalancing product price and quality. strategies aligned with fashion trends,excellent customer service, and interactive e-commerce features are crucial inencouraging significant consumer repurchase intention.
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