Anteseden customer loyalty pada aplikasi gojek
Info Katalog
File Repositori
Nomor Panggil : 022160038
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2022
Pembimbing 1 : Fatik Rahayu
Subyek : Marketing - Management;Consumer satisfaction
Kata Kunci : engagement, interactivity, online trust, customer loyalty.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2022_TA_SMJ_022160038_Halaman-Judul.pdf | 12 | |
| 2. | 2022_TA_SMJ_022160038_Lembar-Pengesahan.pdf | ||
| 3. | 2022_TA_SMJ_022160038_Bab-1-Pendahuluan.pdf | 6 | |
| 4. | 2022_TA_SMJ_022160038_Bab-2-Tinjauan-Pustaka.pdf |
|
|
| 5. | 2022_TA_SMJ_022160038_Bab-3-Metode-Penelitian.pdf |
|
|
| 6. | 2022_TA_SMJ_022160038_Bab-4-Analisis-dan-Pembahasan.pdf |
|
|
| 7. | 2022_TA_SMJ_022160038_Bab-5-Kesimpulan.pdf |
|
|
| 8. | 2022_TA_SMJ_022160038_Daftar-Pustaka.pdf | ||
| 9. | 2022_TA_SMJ_022160038_Lampiran.pdf |
|
P Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh engagementterhadap interactivity, engagement terhadap online trust, engagement terhadap customer loyalty, interactivity terhadap online trust, interactivity terhadap customer loyalty, dan online trust terhadap customer loyalty.Metode teknik pengumpulan data yang digunakan adalah purposive sampling. Datadikumpulkan melalui penyebaran kuesioner kepada 190 responden dan diolah menggunakan metode analisis Structural Equation Model (SEM).Hasil dari penelitian menunjukkan bawa terdapat pengaruh positif engagement terhadapinteractivity, pengaruh positif engagement terhadap online trust, pengaruh positif engagement terhadap customer loyalty, pengaruh postif interactivity terhadap online trust, dan pengaruh positif online trust terhadap customer loyalty. Sedangkan, interactivity tidak berpengaruh positif terhadap customer loyalty.Untuk penelitian selanjutnya disarankan untuk menambah responden karena penelitianini hanya terbatas kepada 190 responden, sehingga tidak dapat mewakili jumlah keseluruhan responden yang menggunakan aplikasi gojek.
T This study aims to identify and analyze the effect of engagement on interactivity,engagement on online trust, engagement on customer loyalty, interactivity on online trust, interactivity on customer loyalty, and online trust on customer loyalty.The Method used for collecting data is purposive sampling. Data is collected bydistributing the questionnaires to 190 respondents and analyze by using Structural Equation Model (SEM).The results shows that there is a positive effect of engagement on interactivity, apositive influence of engagement on online trust, a positive influence of engagement on customer loyalty, a positive influence of interactivity on online trust, and a positive influence of online trust on customer loyalty. Meanwhile, interactivity has no positive effect on customer loyalty. In the further research, it is recommended to add more respondents because this research is only limited to 190 respondents, so it cannot represent the total number of respondents who use the gojek application.
Pengaruh corporate social responsibility terhadap customer loyalty melalui corporate image dan customer satisfaction
FEB - Usakti
Pengaruh confidence benefit dan special treatment benefit terhadap commitment dan customer loyalty
FEB - Usakti
Pengaruh offline experience terhadap customer loyalty serta dampaknya pada brand equity
FEB - Usakti
Anteseden dan konsekuen consumer brand identification pada minuman teh dalam kemasan bermerek
FEB - Usakti
Pengaruh human resource practice, transformasional leadership terhadap work engagement pada toko Kopi Tuku
FEB - Usakti
Peran customer engagement dalam memediasi pengaruh gamification terhadap repurchase intention
FEB - Usakti
Pengaruh satisfying experience terhadap repurchase intention pada pengguna sosial media
FEB - Usakti
Pengaruh service quality terhadap customer loyalty yang dimediasi customer satisfaction di e-commerce.
FEB - Usakti
Pengaruh karakteristik lingkungan pembelian terhadap loyalitas pelanggan melalui kepuasaan pelanggan
FEB - Usakti
Pengaruh propensity to trust, satisfaction, perceived quality terhadap loyalty melalui trust
FEB - Usakti
Pengaruh customer satisfaction, inertia dan zone of tolerance terhadap customer loyalty
FEB - Usakti
Hubungan antara relationship quality, cooperation dan customer loyalty pada bisnis waralaba
FEB - Usakti
Pengaruh PAKSERV terhadap customer satisfaction dan dampaknya terhadap customer loyalty ada Bank Syariah di DKI
FEB - Usakti
Pengaruh service quality terhadap customer loyalty melalui customer satisfaction (dalam konteks m-Banking)
FEB - Usakti
Pengaruh product quality dan value for money terhadap cognitive satisfaction, dan dampaknya terhadap customer loyalty
FEB - Usakti
Pengaruh customer satisfaction dan brand image terhadap switching Cost serta dampaknya terhadap customer loyalty
FEB - Usakti
Pengaruh corporate social responsibility terhadap corporate reputation melalui brand image
FEB - Usakti
Pengaruh pay satisfaction terhadap turnover intention yang dimediasi oleh work engagement pada PT. Handa Teknik
FEB - Usakti
Kualitas layanan, kepuasan konsumen, citra perusahaan sebagai faktor – faktor dari kesetiaan konsumen
FEB - Usakti
Pengaruh perceived organizational support terhadap work engagement pada karyawan Rumah Sakit Sukmul Sisma Medika
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7357)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3223)
- FTKE (2524)
- FALTL (2097)
- FSRD (758)