Pengaruh trust, commitment, dan customer intimacy terhadap customer loyalty
Nomor Panggil : 2019_TA_MJ_022151077
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Luki Adiati Pramono
Subyek : Marketing management;Customer relation
Kata Kunci : commitment, customer intimacy, customer loyalty, trust
Status Posting : Published
Status : Lengkap
No. | Nama File | Hal. | Link |
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1. | 2019_TA_MJ_022151077_Halaman-Judul.pdf | 16 | |
2. | 2019_TA_MJ_022151077_Bab-1.pdf | 8 | |
3. | 2019_TA_MJ_022151077_Bab-2.pdf |
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4. | 2019_TA_MJ_022151077_Bab-3.pdf | 12 |
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5. | 2019_TA_MJ_022151077_Bab-4.pdf |
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6. | 2019_TA_MJ_022151077_Bab-5.pdf |
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7. | 2019_TA_MJ_022151077_Daftar-Pustaka.pdf | 6 | |
8. | 2019_TA_MJ_022151077_Lampiran.pdf |
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P Penelitian ini bertujuan untuk mengetahui Pengaruh Trust, Commitment,Customer Intimacy, and Customer Loyalty terhadap Perbankan Syariah. Data yangdigunakan dalam penelitian ini adalah data primer. Data dikumpulkan langsungmelalui penyebaran kuisioner kepada 170 responden. Teknik pengambilan sampeldalam penelitian ini adalah dengan menggunakan purposive sampling. Uji instrumentdata menggunakan validitas dan reliabilitas. Uji hipotesa menggunakan StructureEquation Model (SEM). Hasil pengujian hipotesa menunjukan bahwa, 1) terdapatpengaruh positif Trust terhadap Customer Loyalty. 2) tidak terdapat pengaruh positifCommitment terhadap Customer Loyalty. 3) terdapat pengaruh positif CustomerIntimacy terhadap Customer Loyalty.
T The purpose of this research is to The Influence of Trust, Commitment, CustomerIntimacy, and Customer Loyalty on Islamic Banking. Data used in this study is primarydata. Transmit the data obtained by questionnaires to 170 respondents. Sampelcollection techniques using purposive sampling technique. Validity and reliability areused instrument rest test. And Structure Equation Model (SEM) is used forhypothesis test. The result show 1) there is a positive effect of trust towards customerloyalty. 2) there is no a positive effect of commitment towards customer loyalty. 3)there is a positive effect of customer intimacy towards customer loyalty.