Anteseden dan konsekuensi dari consumer well-being
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2025
Pembimbing 1 : Fatik Rahayu
Pembimbing 2 : Mahasiswa
Kata Kunci : Argument quality, Source Credibility, Kindness, Consumer Well-Being, Purchase Intention.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2025_SK_SMJ_022002001214_Halaman-Judul.pdf | 10 | |
| 2. | 2025_SK_SMJ_022002001214_Surat-Pernyataan-Revisi-Terakhir.pdf | 6 | |
| 3. | 2025_SK_SMJ_022002001214_Surat-Hasil-Similaritas.pdf | 2 | |
| 4. | 2025_SK_SMJ_022002001214_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 2 | |
| 5. | 2025_SK_SMJ_022002001214_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2025_SK_SMJ_022002001214_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2025_SK_SMJ_022002001214_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2025_SK_SMJ_022002001214_Bab-1.pdf | ||
| 9. | 2025_SK_SMJ_022002001214_Bab-2.pdf |
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| 10. | 2025_SK_SMJ_022002001214_Bab-3.pdf |
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| 11. | 2025_SK_SMJ_022002001214_Bab-4.pdf |
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| 12. | 2025_SK_SMJ_022002001214_Bab-5.pdf | ||
| 13. | 2025_SK_SMJ_022002001214_Daftar-Pustaka.pdf | ||
| 14. | 2025_SK_SMJ_022002001214_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Argument Quality, Source Credibility, Kindness terhadap Consumer Well Being. Penelitian ini menggunakan metode penyebaran kuisioner secara online dengan bantuan Google form kepada 200 responden yang dijadikan sebagai sampel penelitian. Metode pengambilan sampel yang digunakan yaitu metode non-probabilitas. Penelitian ini menggunakan metode analisis data berupa structural equation modelling (SEM) dengan bantuan software SPSS versi 21 dan AMOS versi 23. Hasil dari penelitian ini menunjukkan bahwa Argument Quality, Source Credibility, Kindness berpengaruh secara positif terhadap Consumer Well-Being, dan begitu juga dengan Consumer Well-Being yang memiliki pengaruh positif terhadap Purchase Intention.
T This study aims to test and analyze the effect of Argument Quality, Source Credibility, Kindness on Consumer Well Being. This research uses an online questionnaire survey with Google Forms to 200 respondents who served as research samples. The sampling method used is the non-probability method. This study uses a data analysis method in the form of structural equation modeling (SEM) with the help of SPSS software version 21 and AMOS version 23. The results of this study indicate that Argument Quality, Source Credibility, Kindness have a positive effect on Consumer Well-Being, and likewise with Consumer Well-Being which has a positive influence on Purchase Intention.
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