Pengaruh social influence, attitude toward green purchasing, perceived environmental knowledge, dan ecolabelling terhadap green purcase behaviour
Info Katalog
File Repositori
Nomor Panggil : 2017_TA_MJ_022131079
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2017
Pembimbing 1 : Sri Vandayuli Riorini
Subyek : Attitude toward green purchasing;Marketing management
Kata Kunci : social influence, attitude toward green purchasing, perceived environmental knowledge
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2017_TA_MJ_022131079_Halaman-Judul.pdf | ||
| 2. | 2017_TA_MJ_022131079_Bab-1.pdf | 8 | |
| 3. | 2017_TA_MJ_022131079_Bab-2.pdf |
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| 4. | 2017_TA_MJ_022131079_Bab-3.pdf |
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| 5. | 2017_TA_MJ_022131079_Bab-4.pdf |
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| 6. | 2017_TA_MJ_022131079_Bab-5.pdf |
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| 7. | 2017_TA_MJ_022131079_Daftar-Pustaka.pdf | ||
| 8. | 2017_TA_MJ_022131079_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menganalisis pengaruh social influence, attitude toward green purchasing, perceived environmental knowledge, ecolabelling dan green purchase behaviour.Metode pengumpulan data menggunakan kuesioner dengan teknik purposive sampling kepada 230 responden yang pernah membeli sayuran organik. Alat analisis data yang digunakan untuk menguji validitas adalah confirmatory factor analysis, uji hipotesis adalah Structural Equation Model (SEM) dan uji reliabilitas adalah cronbach’s alpha.Hasil yang didapat dari penelitian ini adalah (1) social influence berpengaruh positif terhadap green purchasing. (2) attitude toward green purchasing berpengaruh positif terhadap green purchase behaviour. (3) perceived environmental knowledge berpengaruh positif terhadap green purchase behaviour. (4) eco-labelling berpengaruh positif terhadap green purchase behaviour.Peneliti selanjutnya disarankan untuk meneliti produk-produk ramah lingkungan lainnya, dan menggunakan variabel-variabel lain seperti willingness to pay (Moser, 2015).
T The research objective is to analyze the influence of social influence, attitude toward green purchasing, perceived environmental knowledge, ecolabelling and green purchase behavior.The methods of data collection using questionnaires with purposive sampling technique to 230 respondents who had bought organic vegetables. The validity test is conducted using confirmatory factor analysis, the hypotheses testing is conducted by using Structural Equation Model (SEM) analysis method, and the reliability test is conducted using cronbach’s alpha.The result shows that (1) social influence positive influence green purchasing behaviour. (2) attitude toward green purchasing positively influence green purchase behavior. (3) perceived environmental knowledge positive influence green purchase behavior. (4) eco-labeling positive influence green purchase behavior.For future research is suggested to research other eco-friendly products, and use other variables such as willingness to pay (Moser, 2015).
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