T The advancement of digital technology has driven transformation across various sectors, including tourism. glodok chinatown, as one of jakarta’s cultural heritage sites, holds significant potential to be developed into an attractive cultural tourism destination, especially for generation z, who are highly familiar with technology and prioritize personal experiences in their travels. however, limited information, the absence of interactive tourist guides, and the minimal use of digital technology remain major challenges in maximizing the tourism potential of this area. this study aims to design the strategy, concept, and user interface (ui) of a mobile application based on smart tourism to increase the interest and engagement of generation z in exploring chinatown independently and interactively. the research adopts the design thinking approach through five stages: empathize, define, ideate, prototype, and test. data were collected through surveys, structured interviews, and direct observation. the design results include features such as personalization, advanced mapping and augmented reality (ar) integration, interactive multimedia content, social collaboration, and gamification. the usability test using the system usability scale (sus) achieved a score of 83.75, indicating a high level of user satisfaction. this research is expected to contribute to the development of digitalization in cultural tourism while supporting the goals of asta cita and the sustainable development goals (sdgs) related to digital inclusion and cultural preservation.