Pengaruh brand experience pada satisfaction, uncertainty, dan brand loyalty

DETAIL KOLEKSI

Pengaruh brand experience pada satisfaction, uncertainty, dan brand loyalty

4.0

Oleh : Raihan Widyadhana Nursyamsi Zulhadji

Info Katalog

Nomor Panggil : 022001901040

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Dyah Astarini

Subyek : Customer satisfaction - Marketing;Brand loyalty

Kata Kunci : brand experience, satisfaction, uncertainty, and brand loyalty.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.	Link
1.	2023_TA_SAK_022001901040_Halaman-Judul.pdf
2.	2023_TA_SAK_022001901040_Lembar-Pengesahan.pdf
3.	2023_TA_SAK_022001901040_Bab-1-Pendahuluan.pdf
4.	2023_TA_SAK_022001901040_Bab-2-Tinjauan-Pustaka.pdf
5.	2023_TA_SAK_022001901040_Bab-3-Metode-Penelitian.pdf
6.	2023_TA_SAK_022001901040_Bab-4-Hasil-dan-Pembahasan.pdf
7.	2023_TA_SAK_022001901040_Bab-5-Kesimpulan.pdf
8.	2023_TA_SAK_022001901040_Daftar-Pustaka.pdf
9.	2023_TA_SAK_022001901040_Lampiran.pdf

Abstrak
Abstract

P Penelitian ini bertujuan untuk menganalisis pengaruh brand experience terhadap satisfaction, uncertainty, dan brand loyalty. Data diperoleh dengan mendistribusikan kuesioner secara offline sebanyak 60 responden dan online sebanyak 147 responden, dengan total responden yang terkumpul sebanyak 207 responden. Teknik analisis data yang digunakan adalah Structural Equation Model (SEM dan bantuan dengan bantuan software AMOS 23. Teknik yang digunakan adalah purposive sampling. Hasil penelitian menunjukkan bahwa brand experience berpengaruh positif terhadap satisfaction, uncertainty, dan brand loyalty, satisfaction berpengaruh positif terhadap brand loyalty, uncertainty berpengaruh positif terhadap brand loyalty

T This study aims to analyze the influence of brand experience on satisfaction, uncertainty, and brand loyalty. Data was obtained by distributing questionnaires offline to 60 respondents and online to 147 respondents, with a total of 207 respondents. The data analysis technique used was Structural Equation Model (SEM) with the assistance of AMOS 23 software. The sampling technique employed was purposive sampling. The study findings indicate that brand experience has a positive impact on satisfaction, uncertainty, and brand loyalty. Additionally, satisfaction has a positive influence on brand loyalty, while uncertainty also positively affects brand loyalty