Pengaruh brand experience, satisfaction, uncertainty terhadap brand loyalty pada konsumen pakaian olahraga

DETAIL KOLEKSI

Pengaruh brand experience, satisfaction, uncertainty terhadap brand loyalty pada konsumen pakaian olahraga

Oleh : Aqil Aâ€™ammar Nurdiansyah Basri

Info Katalog

Nomor Panggil : 022001701038

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Arnolt Kristian Pakpahan

Subyek : Product management;Branding (marketing)

Kata Kunci : brand experience, satisfaction, uncertainty and brand loyalty

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.	Link
1.	2023_TA_SMJ_022001701038_Halaman-Judul.pdf
2.	2023_TA_SMJ_022001701038_Lembar-Pengesahan.pdf
3.	2023_TA_SMJ_022001701038_Bab-1-Pendahuluan.pdf
4.	2023_TA_SMJ_022001701038_Bab-2-Tinjauan-Pustaka.pdf
5.	2023_TA_SMJ_022001701038_Bab-3-Metode-Penelitian.pdf
6.	2023_TA_SMJ_022001701038_Bab-4-Analisis-dan-Pembahasan.pdf
7.	2023_TA_SMJ_022001701038_Bab-5-Kesimpulan.pdf
8.	2023_TA_SMJ_022001701038_Daftar-Pustaka.pdf
9.	2023_TA_SMJ_022001701038_Lampiran.pdf

Abstrak
Abstract

P Penelitian ini berjudul pengaruh brand experience, satisfaction, uncertainty terhadap brand loyalty pada konsumen pakaian olahraga. Data yang digunakan dalam penelitan ini adalah konsumen yang sudah membeli pakaian olahraga meminimal 2 kali dalam 1 tahun terakhir. Jumlah data yang diambil pada penelitian ini terdapat 220 sampel. Variabel independen dalam penelitian ini adalah Brand Experience, Satisfaction Dan Uncertainty. Variabel dependennya adalah Brand Loyalty. Dari hasil penelitian ini bahwa terdapat pengaruh positif Brand Experience, Satisfaction dan Uncertainty terhadap Brand Loyalty.

T This study entitled the effect of brand experience, satisfaction, uncertainty on brand loyalty in sportswear consumers. The data used in this research are consumers who have purchased sportswear at least 2 times in the last 1 year. The amount of data taken in this study there were 220 samples. The independent variables in this study are Brand Experience, Satisfaction and Uncertainty. The dependent variable is Brand Loyalty. From the results of this study, there is a positive influence of Brand Experience, Satisfaction and Uncertainty on Brand Loyalty.