Pengaruh influencer terhadap minat beli

DETAIL KOLEKSI

Pengaruh influencer terhadap minat beli

Oleh : Muhammad Sandi Prasetio

Info Katalog

Nomor Panggil : 022001901154

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Adiati Hardjanti

Subyek : Internet marketing;Online social networks

Kata Kunci : perceived credibility, trust, perceived behavioral control, suThis study aims to examine and analyze

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.	Link
1.	2023_TA_SMJ_022001901154_Halaman-Judul.pdf
2.	2023_TA_SMJ_022001901154_Lembar-Pengesahan.pdf
3.	2023_TA_SMJ_022001901154_Bab-1-Pendahuluan.pdf
4.	2023_TA_SMJ_022001901154_Bab-2_Tinjuan-Pustaka.pdf
5.	2023_TA_SMJ_022001901154_Bab-3_Metode-Penelitian.pdf
6.	2023_TA_SMJ_022001901154_Bab-4_Analisis-dan-Pembahasan.pdf
7.	2023_TA_SMJ_022001901154_Bab-5_Kesimpulan.pdf
8.	2023_TA_SMJ_022001901154_Daftar-Pustaka.pdf
9.	2023_TA_SMJ_022001901154_Lampiran.pdf

Abstrak
Abstract

P Penelitian ini bertujuan menguji dan menganalisis pengaruh dari perceived credibility, trust, perceived behavioral control, subjective norms, terhadap attitude toward the influencer dan purchase intention pada produk Thanksinsomnia. Sampel yang digunakan dalam penelitian ini berjumlah 181 Responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis menggunakan metode Structural Equation Model (SEM). Hasil penelitian ini menunjukkan bahwa perceived credibility berpengaruh positif terhadap attitude toward the influencer, trust berpengaruh positif terhadap attitude toward the influencer, perceived behavioral control berpengaruh positif terhadap attitude toward the influencer, subjective norms berpengaruh positif terhadap attitude toward the influencer dan attitude toward the influencer berpengaruh positif terhadap purchase intention.

T This study aims to examine and analyze the effect of perceived credibility, trust, perceived behavioral control, subjective norms, on attitude toward the influencer dan purchase intention in branf Thanksinsomnia. The sample used in this study are 181 respondents. The sampling technique used was purposive sampling. The data were analyzed using the Structural Equation Model (SEM) method. The results of this study indicate that perceived credibility has a positive effect on attitude toward the influencer, trust has a positive effect on attitude toward the influencer, perceived behavioral control has a positive effect on attitude toward the influencer, subjective norms has a positive effect on attitude toward the influencer and attitude toward the influencer has a positive effect on purchase intention.