Pengaruh risk aversion terhadap purchase loyalty melalui brand trust
Info Katalog
File Repositori
Nomor Panggil : 2017_TA_MJ_022121279
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2017
Pembimbing 1 : Sri Vandayuli Riorini
Subyek : Risk aversion;Marketing management
Kata Kunci : risk aversion, brand trust, purchase loyalty
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2017_TA_MJ_022121279_Halaman-Judul.pdf | ||
| 2. | 2017_TA_MJ_022121279_Bab-1.pdf | ||
| 3. | 2017_TA_MJ_022121279_Bab-2.pdf |
|
|
| 4. | 2017_TA_MJ_022121279_Bab-3.pdf |
|
|
| 5. | 2017_TA_MJ_022121279_Bab-4.pdf |
|
|
| 6. | 2017_TA_MJ_022121279_Bab-5.pdf |
|
|
| 7. | 2017_TA_MJ_022121279_Daftar-pustaka.pdf | ||
| 8. | 2017_TA_MJ_022121279_Lampiran.pdf |
|
T Tujuan dari penelitian ini adalah untuk menganalisis pengaruh positif riskaversion terhadap brand trust, untuk menganalisis pengaruh positif brand trustterhadap purchase loyalty, untuk menganalisis pengaruh positif risk aversionterhadap purchase loyalty, dan untuk menganalisis pengaruh risk aversion terhadap purchase loyalty melalui brand trust. Data dikumpulkan dari dua ratus (200) pelanggan Apartemen Mediterania di Jakarta. Teknik pengumpulan data yangdigunakan adalah purposive sampling. Metode analisis data menggunakan analisis model persamaan struktural melalui program AMOS. Hasil menjelaskan bahwa responden memiliki pernyataan cukup setuju terhadap risk aversion ditunjukkan dengan nilai statistik deskriptif sebesar 3,75, responden memiliki pernyataan cukup setuju terhadap brand trust ditunjukkan dengan nilai statistik deskriptif sebesar 3,81, dan responden memiliki pernyataan cukup setuju terhadap purchase loyalty ditunjukkan dengan nilai statistik deskriptif sebesar 3,76.
T The purpose of this study was analyzed the effect of positively risk aversion onbrand trust, was analyzed the effect of positively brand trust on purchase loyalty, wasanalyzed the effect of of positively risk aversion on purchase loyalty, and wasanalyzed the effect of positively risk aversion on the purchase loyalty mediated withbrand trust. Data collected from two hundred (200) Apartment Mediterraneancustomers in Jakarta. The data collection technique used was purposive sampling.Methods of data analysis using Structural Equation Model through AMOS.Theresults explain that the respondents tend agreed statement on the risk aversion was showed by descriptive statistics value of 3.75, the respondents tend agreed statement on brand trust was showed by descriptive statistics value of 3.81, and the respondent tend agreed statement on purchase loyalty was showed with descriptive statistics at 3.76.
Pengaruh sales promotion terhadap online shopping yang di moderasi oleh online brand trust
FEB - Usakti
Pengaruh kebijakan CSR terhadap brand image, word of mouth dan brand commitment melalui brand trust
FEB - Usakti
Pengaruh brand trust, brand affect terhadap purchase loyalty dan attitudinal loyalty pada produk The Body Shop
FEB - Usakti
Pengaruh evaluasi merek,kepercayaan terhadap merek,kepuasan merek dan hubungan merek terhadap lotalitas
FEB - Usakti
Pengaruh brand communication dan brand image terhadap brand loyalty melalui brand trust
FEB - Usakti
Pengaruh brand communication, brand Image terhadap brand loyalty melalui brand trust produk minuman berkarbonasi
FEB - Usakti
Analisis pengaruh brand identification, brand image dan brand trust terhadap brand loyalty
FEB - Usakti
Kontribusi kepribadian merek terhadap kesadaran merek, kepercayaan merek dan kesetiaan merek
FEB - Usakti
Pengaruh responsible brand dan active brand terhadap brand awareness, brand trust dan brand loyalty
FEB - Usakti
Pengaruh brand personality terhadap brand awareness, brand trust dan brand loyalty pada smartphone merek Apple
FEB - Usakti
Peran celebrity endorser terhadap brand trust, brand image, brand satisfaction dan purchase intention
FEB - Usakti
Peran brad authenticity terhadap peningkatan perceived value, brand trust, dan revisit intenton
FEB - Usakti
Pengaruh brand leadeship dan brand trust terhadap brand loyalty dalam produk pakaian di e-commerce
FEB - Usakti
Peran dari social media marketing, brand experience, brand trust terhadap brand equity pada coffe-shop di Indonesia
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty yang dimediasi customer satisfaction, brand trust
FEB - Usakti
Pengaruh sosial media influencer terhadap purchase intention produk kosmetik dengan brand trust sebagai mediasi
FEB - Usakti
Pengaruh electronic word of mouth dan initial brand trust terhadap consumers purchase intention
FEB - Usakti
Dampak social media marketing (smm) activities terhadap brand equity melalui peran mediasi brand love dan brand trust
FEB - Usakti
Pengaruh pengalaman merek terhadap loyalitas merek melalui kepercayaan merek dan pengaruh merek
FEB - Usakti
Factors affecting green brand love that impact on green brand loyalty of tumbler Users in Indonesia
FEB - Usakti
Pengaruh green brand image, green brand attitude, green brand trust terhadap green bran love
FEB - Usakti
Pengaruh kebijakan csr terhadap brand image, word of mouth dan brand commitment melalui brand trust
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui perceived quality dan brand trust pada pengguna jersey
FEB - Usakti
Pengaruh social media marketing terhadap purchase intention melalui brand trust dan brand loyalty
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1593)
- FEB (6750)
- FK (2075)
- FKG (3252)
- FTSP (1104)
- FTI (2761)
- FTKE (2418)
- FALTL (1975)
- FSRD (709)