Pengaruh argument quality, source credibility dan kindness terhadap consumer well-being dan purchase intention.
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2025
Pembimbing 1 : Arnolt Kristian Pakpahan
Pembimbing 2 : Mahasiswa
Kata Kunci : argument quality, source credibility, kindness, consumer well-being, purchase intention
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2025_SK_SMJ_022002001144_Halaman-Judul.pdf | ||
| 2. | 2025_SK_SMJ_022002001144_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2025_SK_SMJ_022002001144_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2025_SK_SMJ_022002001144_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2025_SK_SMJ_022002001144_Lembar-Pengesahan.pdf | 6 | |
| 6. | 2025_SK_SMJ_022002001144_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2025_SK_SMJ_022002001144_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2025_SK_SMJ_022002001144_Bab-1.pdf | ||
| 9. | 2025_SK_SMJ_022002001144_Bab-2.pdf |
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| 10. | 2025_SK_SMJ_022002001144_Bab-3.pdf |
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| 11. | 2025_SK_SMJ_022002001144_Bab-4.pdf |
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| 12. | 2025_SK_SMJ_022002001144_Bab-5.pdf | ||
| 13. | 2025_SK_SMJ_022002001144_Daftar-Pustaka.pdf | ||
| 14. | 2025_SK_SMJ_022002001144_Lampiran.pdf | 16 |
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P Penelitian ini bertujuan untuk menganalisis Pengaruh argument quality, source credibility dan kindness terhadap consumer well-being dan purchase intention. Penelitian ini menggunakan metode kuantitatif dengan melakukan uji hipotesis. Penelitian ini menggunakan metode sampling purposive sampling yaitu sampel dipilih berdasarkan kriteria. Pengumpulan data diperoleh sebanyak 170 responden. Penelitian ini menggunakan time horizon yaitu cross sectional dan pengolahan data menggunakan software SPSS 25.0 dan SEM Amos 26.0. Unit analisis data merupakan individu yaitu konsumen pengguna media sosial di Indonesia. Hasil penelitian ini menunjukan bahwa argument quality, source credibility dan kindness berpengaruh positif terhadap consumer well-being dan consumer well-being berpengaruh positif terhadap purchase intention. Implikasi Dari hasil penelitian ini pelaku bisnis dapat menggunakan influencer yang kredibel karena terbukti dapat meningkatkan consumer well-being dan purchase intention.
T This research aims to analyze the influence of argument quality, source credibility and kindness on consumer well-being and purchase intention. This research uses quantitative methods by conducting hypothesis testing. This research uses a purposive sampling method, namely samples are selected based on criteria. Data collection obtained as many as 170 respondents. This research uses a time horizon, namely cross sectional and data processing using SPSS 25.0 and SEM Amos 26.0 software. The data analysis unit is an individual, namely consumers who use social media in Indonesia. The results of this research show that the arguments quality, source credibility and kindness have a positive effect on consumer well-being and consumer well-being has a positive effect on purchase intention. Implications From the results of this research, business people can use credible influencers because they are proven to increase consumer well-being and purchase intention.
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Info Koleksi Skripsi
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