Anteseden dan konsekuensi attitude terhadap kosmetik lokal ramah lingkungan.
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2025
Pembimbing 1 : Iwan Ekawanto
Pembimbing 2 : Mahasiswa
Kata Kunci : Attitude, Environmental Concern, Perceived Quality, Purchase Intention
Status Posting : Published
Status : Lengkap
No. | Nama File | Hal. | Link |
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1. | 2025_SK_SMJ_022002002049_Halaman-Judul.pdf | 10 | |
2. | 2025_SK_SMJ_022002002049_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
3. | 2025_SK_SMJ_022002002049_Surat-Hasil-Similaritas.pdf | 1 | |
4. | 2025_SK_SMJ_022002002049_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
5. | 2025_SK_SMJ_022002002049_Lembar-Pengesahan.pdf | 6 | |
6. | 2025_SK_SMJ_022002002049_Pernyataan-Orisinalitas.pdf | 1 | |
7. | 2025_SK_SMJ_022002002049_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
8. | 2025_SK_SMJ_022002002049_Bab-1.pdf | 13 | |
9. | 2025_SK_SMJ_022002002049_Bab-2.pdf | 15 |
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10. | 2025_SK_SMJ_022002002049_Bab-3.pdf | 18 |
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11. | 2025_SK_SMJ_022002002049_Bab-4.pdf | 12 |
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12. | 2025_SK_SMJ_022002002049_Bab-5.pdf | 5 | |
13. | 2025_SK_SMJ_022002002049_Daftar-Pustaka.pdf | 5 | |
14. | 2025_SK_SMJ_022002002049_Lampiran.pdf | 11 |
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P Penelitian ini dilakukan untuk menguji dan menganalisis anteseden dan konsekuensi Attitude konsumen trahadap kosmetik lokal ramah lingkungan. Data yang digunakan dalam penelitian ini adalah data Cross Sectional yang dikumpulkan dalam periode waktu tertentu dengan menggunakan data primer yang diperoleh dengan menyebarkan kuesioner secara online melalui link Google form. Sampel yang digunakan sebanyak 128 Reseponden. Metode pengumpulan datanya yaitu Non Propability Sampling dengan teknik pengambilan sampel menggunakan Purposive Sampling yaitu kriterianya yang memiliki niat untuk membeli kosmetik lokal ramah lingkungan. Data dianalisis menggunakan metode Structural Equation Modeling (SEM) dengan menggunakan software SPSS versi 23 dan AMOS versi 24. Hasil dalam penelitian menunjukan Perceived Quality dan Environmental Concern berpengaruh positif terhadap Attitude dan Attitude berpengaruh positif terhadap Purchase Intention.
T This study was conducted to test and analyze the antecedents and consequences of consumer attitudes towards environmentally friendly local cosmetics. The data used in this study are Cross Sectional data collected over a certain period of time using primary data obtained by distributing questionnaires online via the Google form link. The sample used was 128 respondents. The data collection method was Non Propability Sampling with a sampling technique using Purposive Sampling, namely the criteria for having the intention to buy environmentally friendly local cosmetics. The data were analyzed using the Structural Equation Modeling (SEM) method using SPSS version 23 and AMOS version 24 software. The results of the study showed that Perceived Quality and Environmental Concern had a positive effect on Attitude and Attitude had a positive effect on Purchase Intention.