Anteseden kinerja karyawan PT Bank Mandiri (Persero) Tbk area Jakarta Cikini
M Masalah penelitian ini berangkat dari sebuah fenomena yang terjadi pada karyawan diPT. Bank Mandiri (Persero) Tbk Area Jakarta Cikini. Penelitian ini bertujuan untukmenganalisis:(1)Apakah Internal Branding berpengaruh terhadap AffectiveCommitment;(2)Apakah Affective Commitment berpengaruh terhadap EmployeeEngagement;(3)Apakah Affective Commitment berpengaruh terhadap JobSatisfaction;(4)Apakah Employee Engagement berpengaruh terhadap JobPerformance;(5)Apakah Job Satisfaction berpengaruh terhadap Job Performance; (6)Apakah Internal Branding berpengaruh terhadap Job Satisfaction.Penelitian ini mengambil sampel dari 124 (seratus dua puluh empat) karyawan PT.Bank Mandiri (Persero) Tbk Area Jakarta Cikini dan jumlah sampel mewakili populasiyang ada. Validitas dan reliabilitas digunakan untuk menguji instrumen penelitian.Metodologi penelitian ini menggunakan data cross-sectional dan pengujian hipotesis.Pengumpulan data menggunakan kuesioner dan skala pengukuran menggunakan skalaLikert.Hasil penelitian ini menunjukkan bahwa: (1) Internal Branding berpengaruh positifterhadap Affective Commitment; (2) Affective Commitment tidak berpengaruh positifterhadap Employee Engagament; (3) Affective Commitment tidak berpengaruh positifterhadap Job Satisfaction; (4) Employee Engagement berpengaruh positif terhadap JobPerformance; (5) Job Satisfaction berpengaruh positif terhadap Job Performance; (6)Internal Branding berpengaruh positif terhadap Employee Engagement; (7) InternalBranding berpengaruh positif terhadap Job Satisfaction.Penelitian ini hanya menganalisis lima variabel job performance, employeeengagement, job satisfaction, internal branding dan affective commitment. Diperlukanpenelitian lebih lanjut untuk menganalisis pengaruh variabel lain dengan menggunakankonstruk dalam penelitian ini
T The problem of this research comes from a phenomenon that occurred to employees inPT. Bank Mandiri (Persero) Tbk Area Jakarta Cikini. The objectives of the researchare to analyze: (1) whether Internal Branding has effect on Affective Commitment; (2)whether Affective Commitment has effect on Employee Engagement; (3) whetherAffective Commitment has effect on Job Satisfaction; (4) whether EmployeeEngagement has effect on Job Performance; (5) whether Job Satisfaction has effect onJob Performance; (6) whether Internal Branding has effect on Job Satisfaction.The research took sample from 124 (one hundred and twenty four) employee of PT.Bank Mandiri (Persero) Tbk Area Jakarta Cikini and the number of samples representsthe existing population. Validity and reliability are used to test the researchinstruments.The methodology of this research uses cross-sectional data and hypothesis testing. Datawas collected by using questionnaires and the measurement scale was using Likertscale.The results of this research indicate that: (1) Internal Branding has positive effect onAffective Commitment; (2) Affective Commitment not positive effect on EmployeeEngagament; (3) Affective Commitment not positive effect on Job Satisfaction; (4)Employee Engagement has positive effect on Job Performance; (5) Job Satisfaction haspositive effect to Job Performance; (6) Internal Branding has positive effect onEmployee Engagement; (7) Internal Branding has positive effect on Job Satisfaction.This research only analyzed five variables job performance, employee engagement, jobsatisfaction, internal branding and affective commitment. Futher research is requiredto analyze the effect of other variables by using construct in this research.