Anteseden halal purchase behavior
P Penelitian ini bertujuan untuk menganalisis pengaruh Personal Norms danReligiosity terhadap Halal Purchase Behavior yang di mediasi oleh Attitude padabrand kosmetik lokal. Data diperoleh dengan menyebarkan kuesioner secara onlinekepada konsumen muslim yang menggunakan brand skin care lokal Wardah,Sariayu, Garnier, ERHA, Avoskin, BLP Beauty, Oriflame, Somethinc, Make Over,dan ESQA Cosmetics. Sampel yang digunakan pada penelitian ini sebanyak 160responden. Metode penarikan sampel yang digunakan dalam penelitian ini yaitupurposive sampling. Metode analisis data yang digunakan pada penelitian ini untukmenganalisa pengaruh antar variabel-variabel yang dimiliki menggunakan metodeStructural Equation Model (SEM) dengan bantuan software AMOS 24.Hasil Penelitian ini menyimpulkan bahwa Tidak terdapat pengaruh positif Religiosityterhadap Halal Purchase Behavior, Terdapat pengaruh positif Personal Normterhadap Halal Purchase Behavior, Tidak terdapat pengaruh positif Attitude terhadapHalal Purchase Behavior, Terdapat pengaruh positif Personal Norms terhadapAttitude, Terdapat pengaruh positif Religiosity terhadap Attitude, Attitude tidak dapatmemediasi Religiosity dan Halal Purchase Behavior, serta Attitude tidak dapatmemediasi Personal Norms terhadap Halal Purchase Behavior.
T This study aims to analyze the effect of Personal Norms and Religiosity on HalalPurchase Behavior mediated by Attitude on local cosmetic brands. Data wasobtained by distributing questionnaires online to Muslim consumers who use localskin care brands Wardah, Sariayu, Garnier, ERHA, Avoskin, BLP Beauty, Oriflame,Something, Make Over, and ESQA Cosmetics. The sample used in this study was160 respondents. The sampling method used in this research is purposive sampling.The data analysis method used in this study is to analyze the influence between thevariables that are owned by using the Structural Equation Model (SEM) method withthe help of AMOS 24 software.The results of this study concluded that there is no positive influence of Religiosityon Halal Purchase Behavior, There is a positive influence of Personal Norms onHalal Purchase Behavior, There is no positive effect of Attitude on Halal PurchaseBehavior, There is a positive influence of Personal Norms on Attitude, There is apositive influence of Religiosity on Attitude, Attitude cannot mediate Religiosity andHalal Purchase Behavior, and Attitude cannot mediate Personal Norms on HalalPurchase Behavior.