Antecedent dari brand power perusahaan gojek

DETAIL KOLEKSI

Antecedent dari brand power perusahaan gojek

Oleh : Mochamad Nur Rohman

Info Katalog

Nomor Panggil : 022161164

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2020

Pembimbing 1 : Fatik Rahayu

Subyek : Brand name products - Marketing;Customer relations - Marketing

Kata Kunci : customer experience, customer satisfaction, brand power, customer loyalty.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2020_TA_SMJ_022161164_Halaman-Judul.pdf	11
2.	2020_TA_SMJ_022161164_Lembar-Pengesahan.pdf	6
3.	2020_TA_SMJ_022161164_Bab-1-Pendahuluan.pdf	7
4.	2020_TA_SMJ_022161164_Bab-2-Tinjauan-Pustaka.pdf
5.	2020_TA_SMJ_022161164_Bab-3-Metodologi-Penelitian.pdf
6.	2020_TA_SMJ_022161164_Bab-4-Analisis-dan-Pembahasan.pdf
7.	2020_TA_SMJ_022161164_Bab-5-Kesimpulan.pdf
8.	2020_TA_SMJ_022161164_Daftar-Pustaka.pdf	3
9.	2020_TA_SMJ_022161164_Lampiran.pdf

Abstrak
Abstract

T Tujuan dari penelitian ini adalah untuk menganalisis pengaruh positif customer experience terhadap customer satisfaction, customer satisfaction terhadap brand power, customer experience terhadap brand power, customer satisfaction terhadap customer loyalty, customer experience terhadap customer loyalty, customer loyalty terhadap brand power.Pengambilan sampel dilakukan dengan membagikan kuesioner kepada para pengguna jasa Gojek yang pernah menggunakan jasa layanan antar makanan. Data kuesioner diproses dengan menggunakan alat analisis Structural Equation Model (SEM) dengan software Amos 6.0.Hasil penelitian ini menunjukkan pengaruh pengaruh positif customer experience terhadap customer satisfaction, pengaruh customer satisfaction terhadap brand power, pengaruh customer experience terhadap brand power, pengaruh positif customer satisfaction terhadap customer loyalty, pengaruh positif customer experience terhadap customer loyalty, pengaruh positif customer loyalty terhadap brand power.

T The purpose of this study is to analyze the positive influence of customer experience on customer satisfaction, customer satisfaction with brand power, customer experience on brand power, customer satisfaction with customer loyalty, customer experience on customer loyalty, customer loyalty on brand power. Sampling is done by sharing questionnaire to Gojek service users who have used food delivery services. Questionnaire data was processed using Structural Equation Model (SEM) analysis tools with Amos 6.0 software.The results of this study indicate the effect of positive influence of customer experience on customer satisfaction, influence of customer satisfaction on brand power, influence of customer experience on brand power, positive effect of customer satisfaction on customer loyalty, positive effect of customer experience on customer loyalty, positive effect of customer loyalty on brand p