DETAIL KOLEKSI

Pengaruh service quality terhadap customer loyalty yang dimediasi customer satisfaction di e-commerce.


Oleh : Meigy Soelyono

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Moch Sabur

Pembimbing 2 : Mahasiswa

Kata Kunci : service quality, customer satisfaction, customer loyalty, e-commerce

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2024_SK_SMJ_022001701193_Halaman-Judul.pdf
2. 2024_SK_SMJ_022001701193_Surat-Pernyataan-Revisi-Terakhir.pdf 1
3. 2024_SK_SMJ_022001701193_Surat-Hasil-Similaritas.pdf 1
4. 2024_SK_SMJ_022001701193_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf 1
5. 2024_SK_SMJ_022001701193_Lembar-Pengesahan.pdf 4
6. 2024_SK_SMJ_022001701193_Pernyataan-Orisinalitas.pdf 1
7. 2024_SK_SMJ_022001701193_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf 1
8. 2024_SK_SMJ_022001701193_Bab-1.pdf
9. 2024_SK_SMJ_022001701193_Bab-2.pdf
10. 2024_SK_SMJ_022001701193_Bab-3.pdf
11. 2024_SK_SMJ_022001701193_Bab-4.pdf
12. 2024_SK_SMJ_022001701193_Bab-5.pdf
13. 2024_SK_SMJ_022001701193_Daftar-Pustaka.pdf
14. 2024_SK_SMJ_022001701193_Lampiran.pdf

P Penelitian ini menganalisis pengaruh kualitas layanan terhadap loyalitas pelanggan yang dimediasi oleh kepuasan pelanggan menggunakan pendekatan kuantitatif dengan metode survey.penelitian ini memberikan wawasan tentang pentingnya kualitas layanan dalam meningkatkan kepuasan dan loyalitas pelanggan di e-commerce Tokopedia.

T This study analyzes the impact of service quality on customer loyalty, mediated by customer satisfaction.this research provides insights into the importance of service quality in enchancing customer satisfaction and loyalty on Tokopedia e-commerce.

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