N Nowadays chocolate may only be enjoyed through its taste only as, on the otherhand, there are many things that can be revealed from chocolate. Starting from thehistory of cacao plant as chocolate ingredients, production and trade of cacao until theprocessing which produces ready-to-eat chocolate that are now enjoyed by so manypeople. The lesson on the chocolate museum is informative, documentary, reserving,educating and recreational. Anticipating the ASEAN free market or ASEANEconomic Community (AEC) 2015, Chocolate Museum Indonesia can serve as ameans to promote Indonesian cacao products to the world and to increase the cacaocompetition in Indonesia.Jakarta as the capital of Indonesia has the diversity of the people coupled with theadvanced technology. As the centre of a state, Jakarta has also made the location ofthis museum strategic. The Chocolate Museum of Indonesia will be situated in amuseum building located in Menteng area. The Chocolate Museum of Indonesia’sobjectives are for edutainment (education and entertainment) and expertainment(experience and entertainment). The concept of education and experience will beentertaining. This concept will be applied in museum presentation which is interactiveby utilizing a number of technologies so that the visitors can personally interact withthe seek information in more interesting ways. As problem solving to the lack ofcirculation and direction inside the museum the concept of environmental graphic willfunction as way finding for visitors. Way finding is applied on the floors and walls byusing colors as room signage or orientations. With this objectives and concept, it isexpected that the Chocolate Museum of Indonesia can serve as the center for findingthe information on Indonesia chocolate with more appealing presentation.