Consequences of Social EWOM
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022143013
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Ayu Ekasari
Subyek : Marketing management
Kata Kunci : social ewom, brand attitude, purchase intention
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2019_TA_MJ_022143013_Halaman-Judul.pdf | ||
| 2. | 2019_TA_MJ_022143013_Bab-1.pdf | ||
| 3. | 2019_TA_MJ_022143013_Bab-2.pdf |
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| 4. | 2019_TA_MJ_022143013_Bab-3.pdf |
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| 5. | 2019_TA_MJ_022143013_Bab-4.pdf |
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| 6. | 2019_TA_MJ_022143013_Bab-5.pdf |
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| 7. | 2019_TA_MJ_022143013_Daftar-Pustaka.pdf | ||
| 8. | 2019_TA_MJ_022143013_Lampiran.pdf |
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T Tujuan dari penelitian ini adalah untuk menguji dampak EWOM Sosial terhadap Niat Pembelian. Ini adalah studi pengujian hipotesis, yang dilakukan di Indonesia. Data diperoleh dengan menyebarkan kuesioner kepada 234 responden yang memiliki pengalaman dalam membeli smartphone berdasarkan merek dan ulasan di Media Sosial. Responden adalah orang yang berusia delapan belas tahun dan lebih tua. Data diuji dengan menggunakan Structural Equation Modeling (SEM) dan Paket Statistik untuk Ilmu Sosial (SPSS). Hasil penelitian ini menemukan bahwa ada hubungan antara EWOM Sosialdan sikap Merek, serta hubungan antara Sikap Merek dan Intensi Pembelian. Namun,peneliti menemukan bahwa tidak ada hubungan antara EWOM Sosial dan Sikap Merek
T The purpose of this study is to examine the impact of Social EWOM towardPurchase Intention. This is a hypothesis testing study, of which was conducted inIndonesia. Data obtained by distributing questionnaire to 234 respondents who haveexperience in purchasing smartphones based on the brand and review on SocialMedia. The respondents are people who are eighteen years old and older. The datatested by using Structural Equation Modeling (SEM) and Statistical Package for theSocial Science (SPSS).The result of this research found that there are relationship between SocialEWOM and Brand attitude, and also relationship between Brand Attitude andPurchase Intention. However, the researcher found out that there is no relationshipbetween Social EWOM and Brand Attitude.
Peran mediasi sikap pada pengaruh norma subjektif dan religiusitas terhadap intensi pembelian
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Anteseden dan konsekuensi sikap viewers pada food vlogger sate taichan di channel youtube
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Anteseden dan konsekuensi affective identification dan satisfaction pada restoran cepat saji
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Pengaruh economic drivers dan social drivers terhadap increased purchase intentions melalui customer commitment
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Pengaruh perceived service quality dan perceived price terhadap repurchase intention pada provider telepon genggam
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Antecedents dari repurchase intention, word-of-mouth dan feedback pada industri penerbangan low cost carrier
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Pengaruh brand image, product involvement, product knowledge terhadap counterfeits purchase intention
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Pengaruh ethicality of the advertisement dan likeabilit of the advertisemen terhadap purchase intention
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Pengaruh electronic word of mouth terhadap brand image dan purchase intention pada produk handphone
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Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
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Pengaruh cognition,affection,conation dan brand awareness terhadap future purchase intention
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Pengaruh collectivism, environmental visibilities dan subjective norms terhadap green purchase intention.
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Pengaruh attitude, perceived behavior control, subjective norm, brand consciousness terhadap purchase intention
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Pengaruh price, familiarity, store image,perceived quality terhadap purchase intention dan loyalty
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Pengaruh knowledge, religiosity, word of mouth terhadap purchase intention di mediasi oleh attitude
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Pengaruh social identity social influenceb dan perceived value terhadap purchase intention
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Pengaruh unctional, hedonic, symbolic, financial value terhadap purchase intention pada restoran mewah
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Pengaruh hotel website quality terhadap customer satisfaction dan purchase intention melalui perceived flow
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Pengaruh hotel website quality, perceived flow dan customer satisfaction terhadap purchase intention
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Anteseden dan konsekuensi dari purchase intention dalam pembelian produk fashion luxury
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Konsekuensi dari social value, personal value dan conspicuous value produk luxury brands
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